Miss Vietnam Ethnic Tourism Contest
The Miss Vietnam Ethnic Tourism Contest 2025 has the mission of honoring the beauty of women of 54 ethnic groups; at the same time, introducing cultural values, identities and trends in developing green tourism and community tourism. On September 7, at Moc Chau Island Tourist Area, the Contest Organizing Committee held a press conference to announce the event and sign cooperation agreements with sponsors. The preliminary and final rounds of the contest are expected to take place in October 2025. The Organizing Committee will select the 30 best contestants to enter the final night, scheduled to take place on the evening of November 15, 2025 at Moc Chau Island, Moc Chau Ward, Son La Province.
With beautiful natural landscapes and an increasingly complete tourism infrastructure system, Moc Chau National Tourist Area was chosen as the host of the Miss Vietnam Ethnic Tourism Contest 2025. In particular, Moc Chau Island Tourist Area is the venue for the final round, the final night and the main activities of the contest.
The Miss Vietnam Ethnic Tourism 2025 contest was held for the first time in the form of a reality TV show. The highlight of the program is the journey to find the crowned face through 4 episodes recorded in Moc Chau, with the participation of 30 best contestants. During their time at the "Common House", the contestants have the opportunity to experience and explore nature, exchange culture and live with the local people.
These activities are not only challenges to demonstrate bravery, but also become vivid, intuitive films promoting the image of Son La - a land with beautiful natural scenery, diverse cultural identity, friendly people and abundant tourism potential.
With professional investment, the contest's journey promises to portray a comprehensive, attractive and vibrant image of Son La. Reality TV activities, community projects and the brilliance of the contestants will become effective promotional channels, bringing Son La - a destination of nature, culture and people - closer to friends and domestic and international tourists. The Miss Vietnam Ethnic Tourism Contest 2025 officially kicked off in early September with the highlight being the final round and a series of activities taking place at Moc Chau National Tourist Area. This event opens up a great opportunity for Son La to promote the image, potential and unique tourism products of the province to domestic and foreign tourists.