Exporting rural industrial products

Quy Thu baked coconut cake has been exported to many countries around the world . Photo: QT

Invest in product upgrades

According to the Agricultural Trade Promotion Center ( Ministry of Agriculture and Environment ), global handicraft and rural industry products are developing strongly with many trends. First of all, the trend of sustainability and environmental friendliness is dominant as consumers are increasingly concerned about the impact of products on the ecosystem.

Consumers, especially in high-end global markets, seek out products with a cultural story behind them. Products that are custom-designed or have a strong local identity help customers express their personality and create an emotional connection with the user.

Grasping the above trend, the 5-star OCOP product of baked coconut cake of Quy Thu Production - Trading Company Limited (Phu My village, Xuan Phu commune) has been exported and present in demanding markets such as the US, Netherlands, Australia, Russia, Taiwan, China...

Mr. Luong Van Phong, the company's trade promotion representative, said that in order to bring goods to the world, the company has clearly understood the characteristics of the importing country's market, legal regulations, and technical standards.

In particular, the company has built an effective marketing strategy and cooperated closely with international partners. The company has chosen goods with strengths such as 5-star OCOP products to create a competitive advantage over competitors in the target market.

Mastering the laws on international trade, tariffs, and customs procedures of the importing country. Exported goods have met the standards and quality certifications of the international market.

Mr. Le Duc Thinh, Director of the Department of Economic Cooperation and Rural Development (Ministry of Agriculture and Environment) said that enterprises and production facilities need to invest in technology and modern, advanced production processes to improve product quality and design. Along with that, design and packaging are also very necessary. Beautiful packaging design, in accordance with the regulations of each market, expressing cultural identity.

Producers of rural industrial products need to take advantage of international fairs and exhibitions to participate, thereby introducing products, finding customers and international partners. In addition to direct trade promotion, it is necessary to use e-commerce platforms, take advantage of international trading floors to promote products, and connect with partners.

Approaching new trends

Mr. Nguyen Minh Tien, Director of the Agricultural Trade Promotion Center, said that focusing on trade promotion is the key to opening the door to the export market for rural industrial products.

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Rural industrial products of enterprises, cooperatives and production facilities in Da Nang city. Photo: QUANG VIET

Participation in many international rural industrial fairs has shown that consumers prefer products that create a difference. Each product is not just a commodity but also tells a story about the culture, origin, and talent of the creator and maker. Despite the development of modern technology and artificial intelligence (AI), rural industrial products with the mark of cultural identity have their own appeal.

In Da Nang city, rural industrial products such as Ngoc Linh ginseng, Cu Lao Cham bird's nest, agarwood, Tien Phuoc pepper, cinnamon, lingzhi mushroom, codonopsis, Tra My morinda... have appeared one after another and are becoming more and more known in foreign markets.

Mr. Nguyen Thanh Quang, Deputy Director of the Department of Industry and Trade, said that enterprises, cooperatives, and rural industrial production facilities need to take advantage of free trade agreements, especially new-generation FTAs such as CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership), EVFTA (Vietnam - EU Free Trade Agreement) to expand export markets and bring goods to the world.

According to Mr. Nguyen Minh Tien, to accelerate the export of rural industrial products, entities need to optimize products. Cultural stories associated with products need to be conveyed vividly and creatively, creating trends to attract attention.

Products need to be designed to suit practical needs, especially as gifts. Small, convenient items that still retain their uniqueness will be easier to reach the market.

It is necessary to exploit the online market; combining direct experience at fairs and online promotion through platforms such as TikTok or livestream will help expand customer reach.

“Da Nang needs to promote communication about rural industrial products in the area through promotional campaigns on television, newspapers, digital platforms, and integration into cultural, tourism, and diplomatic events, thereby enhancing the image of sophisticated, unique, and sustainable rural industrial products,” Mr. Tien suggested.

Source: https://baodanang.vn/dua-san-pham-cong-nghiep-nong-thon-xuat-khau-3305708.html