Press Conference of the 2025 Fall Fair: “The Six One Super Fair”

On the afternoon of October 14, at the Vietnam Exhibition Center (VEC), Hanoi, a press conference was held for the 2025 Autumn Fair - the largest national trade promotion event ever.

Press conference of the 2025 Autumn Fair - the largest national trade promotion event ever. (Photo: Thuy Nguyen)

With the theme “Connecting People, Creating Prosperity”, the fair is scheduled to take place from October 25 to November 4, 2025 at the Vietnam Exhibition Center (VEC). The fair has a scale of more than 130,000 m², with about 3,000 booths of 2,500 domestic and foreign enterprises.

Promoting national image - Vietnamese brand

It is expected that during the entire period, the fair will welcome an average of 500,000 visitors per day, demonstrating the strong attraction of an event of national and regional scale. The Autumn Fair 2025 is therefore expected to become a highlight in the series of economic events and trade promotion in Vietnam this year.

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan.

Speaking at the press conference, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan - Deputy Head of the Steering Committee, Head of the Organizing Committee of the Autumn Fair 2025 said that the fair is a national-scale economic-cultural event, assigned by the Prime Minister to the Ministry of Industry and Trade to preside over, in coordination with the Ministry of Culture, Sports and Tourism, Hanoi People's Committee and other ministries, branches and localities.

“This is a key activity in 2025, contributing to concretizing the policy of stimulating domestic consumption, promoting production, business, import and export and promoting the national image - Vietnamese brand, in accordance with the direction of the Prime Minister in Official Dispatch No. 172/CD-TTg dated October 3, 2025” - the Deputy Minister emphasized.

The theme of “Connecting people with production and business” of the fair demonstrates humanistic thinking and long-term development vision, taking people as the center and driving force of the economy. At the same time, it affirms that all activities of the fair, from exhibitions, seminars to connecting supply and demand, are aimed at connecting consumers with businesses, localities with markets, domestic with international, thereby clearing the flow of trade and promoting sustainable development. The fair is also an important policy tool to stimulate consumption, promote production and business, expand import and export, contributing to realizing the economic growth target of over 8% in 2025 set by the Government.

Deputy Minister Nguyen Sinh Nhat Tan affirmed: "The 2025 Autumn Fair is considered an event that "converges the 6 best": largest scale, most modern space, most diverse products, highest quality, most attractive activities and best incentives.

Journey to discover Vietnam through 5 themed zones

Following the success of the Exhibition “80 years of journey of independence-freedom-happiness”, the Autumn Fair aims to build a series of annual “four-season” fairs in spring, summer, autumn and winter, creating a destination for trade promotion, cultural exchange and regular consumption stimulation for Vietnam.

The 2025 Autumn Fair space is organized as a journey across Vietnam, where each section is a vivid story about the country's people, culture and dynamic economy.

“Thu Thinh Prosperity” Zone - Industry, Trade, Services: Hosted by the Ministry of Industry and Trade, gathering key industrial, manufacturing and commercial corporations and enterprises of the whole country. This is considered the “heart” of the Fair, where manufactured products, high technology, trade services, logistics and green energy shine, demonstrating the innovation capacity and endogenous strength of the Vietnamese economy.

“Quintessence of Vietnamese culture and commercial meeting place” zone: Hosted by the Ministry of Culture, Sports and Tourism, introducing high-quality products and services from Vietnam’s cultural industries. Here, music, fashion, cinema, fine arts, publishing and cuisine blend together, demonstrating the creativity and vitality of Vietnamese culture in the digital age, while opening up opportunities for trade between culture, economy and tourism.

“Quintessence of Autumn in Hanoi” Zone: Hosted by the Hanoi People’s Committee, the cultural features of the thousand-year-old capital are recreated through OCOP spaces, traditional craft villages, cuisine, tourism and art performances. Each booth here is a slice of Hanoi - elegant, sophisticated but no less modern, giving visitors a clear sense of the unique identity of the capital in the brilliant autumn.

“Autumn Land of Vietnam – The colors and fragrances of autumn” zone: Organized by the Ministry of Industry and Trade in coordination with 34 provinces and cities across the country. Each locality has a 200m² booth displaying typical and distinctive products such as agriculture, forestry and fishery, handicrafts, OCOP products and geographical indications. This is considered the “soul of the Fair”, where regional agricultural products are connected with domestic and international markets, affirming the increasingly high position of Vietnamese products on the global trade map.

“Family Autumn” Zone: Organized by the Ministry of Industry and Trade in collaboration with Vingroup/VEC, it offers a diverse shopping and experience space including fashion, interior design, cosmetics, consumer goods, entertainment, cuisine and technology. The zone will be a familiar meeting place for every Vietnamese family, where consumer values ​​and cultural experiences are connected in a vibrant festive atmosphere.

Overall, the five zones create a harmonious economic-cultural picture, where Vietnamese goods, Vietnamese people, and Vietnamese spirit blend together, spreading pride and aspiration for national development in the integration era.

Along with that is the “Autumn Delicacies” Food Festival, with two sub-areas “Cheer Fest - beer and cross-border barbecue” and “A round of Vietnam”, where visitors explore the culinary quintessence of 34 provinces and cities.

Scene of the press conference.

According to the representative of the Organizing Committee, to spread the program to the public, the overall communication plan was implemented by the Ministry of Culture, Sports and Tourism in coordination with the Ministry of Industry and Trade, aiming to spread the image of the 2025 Autumn Fair nationwide and internationally.

In particular, 4 "media waves" including: Evoking memories of Hanoi's autumn, counting down to the festival opening, inspiring trade, and spreading the event's echoes will be deployed on multiple platforms, combining newspapers, television, social networks and outdoor advertising.

Accordingly, the Fair Press Center will be inaugurated to serve the operations of hundreds of press agencies, KOLs, KOCs and content creators, with a set of identifying hashtags such as #HoiChoMuaThu2025, #KyUcMuaThuHaNoi, #MotNgayThuHaNoi spreading strongly on social networks.

Within the framework of the event, the Organizing Committee will honor collectives, individuals, and press agencies with outstanding contributions to the organization and communication of the Fair.

The 2025 Autumn Fair is not only an annual national trade event, but also a symbol of Vietnam's spirit of integration, creativity and development in the 21st century - where Vietnamese goods, Vietnamese people and Vietnamese culture shine together in a colorful autumn picture.

KIM DUNG

Source: https://nhandan.vn/hop-bao-hoi-cho-mua-thu-2025-sieu-hoi-cho-sau-nhat-post915298.html