Connecting to develop cultural tourism at the Vietnam Ethnic Culture and Tourism Village

Recently, at the Vietnam Ethnic Culture and Tourism Village (Dong Mo, Doai Phuong, Hanoi), the Department of Culture of Vietnam Ethnic Groups organized a survey program to connect and develop cultural tourism with the participation of more than 60 representatives of travel agencies and tourism businesses.

This is not only an activity to promote cultural tourism , but also an opportunity to take a deeper look at the potential, challenges and development direction of a unique destination - the "Common Home" of 54 ethnic groups in Vietnam.

Multi-colored cultural background

Unlike many other tourist destinations, the Vietnam National Village for Ethnic Culture and Tourism is not simply a complex of architectural representations, but also a lively space with the participation of daily activities of ethnic minorities from localities across the country. The architecture of stilt houses, communal houses, Khmer pagodas, Cham towers, along with dances, folk songs, folk games, and culinary specialties have turned this place into a living cultural museum, authentically and vividly recreating the unique cultural features of ethnic minorities to domestic and foreign tourists. This is a rare advantage that helps the Cultural Village become an educational - experiential - entertaining destination suitable for many subjects: from students, families to international visitors.

Experience the culture of the Central Highlands ethnic groups at the Vietnam National Village for Ethnic Culture and Tourism

Director of the Department of Culture of Vietnam's Ethnic Groups Trinh Ngoc Chung emphasized that the Vietnam National Village for Ethnic Culture and Tourism is not only a cultural destination but also a "common home" of 54 Vietnamese ethnic groups. This place contributes to preserving and promoting the precious traditional cultural values ​​of the nation. Mr. Trinh Ngoc Chung believes that with its cultural diversity, rich landscapes and unique experiential activities, the Vietnam National Village for Ethnic Culture and Tourism will be a potential destination, bringing new and attractive tourism products to visitors.

“The Department of Culture of Vietnam's Ethnic Groups hopes that the survey program will open up good and sustainable cooperation opportunities; together we will reap success in attracting tourists in the last months of 2025 and the following years. The Department of Culture of Vietnam's Ethnic Groups commits to continue to accompany and support travel agencies in building creative tour programs, effectively exploiting the potential of the Vietnam Ethnic Groups Culture and Tourism Village. On that basis, it will contribute to promoting the development of the tourism industry in general, promoting sustainable development of local tourism" - Mr. Trinh Ngoc Chung affirmed.

Connecting markets and destinations

Within the framework of the survey program, delegates and businesses visited and experienced the villages of Thai, Gia Rai, Khmer, Cham ethnic groups...; enjoyed folk songs and dances, experienced folk games and interacted with the people. With the existing infrastructure, the Vietnam National Village for Ethnic Culture and Tourism will provide electric car services, accommodation services at the Creative Camp area, event space, teambuilding... Businesses highly appreciated the potential, expressed deep impressions with the unique cultural space as well as tourism potential at the Vietnam National Village for Ethnic Culture and Tourism, and at the same time recognized the difference and ability to develop unique tourism products, which are completely capable of becoming a "green highlight" of tourism in Hanoi and surrounding areas.

Experience the culture of the northern ethnic groups

According to businesses, to turn potential into attractive and appealing tourism products, close cooperation between the Vietnam National Village for Ethnic Culture and Tourism and businesses is very important. The parties must have a high level of consensus in organizing tours, perfecting services, then communicating and promoting... Businesses propose that the Vietnam National Village for Ethnic Culture and Tourism coordinate and create conditions to develop unique thematic tours such as: "Green Journey at the Common House" to visit, experience, connect with nature; "Discover the colors of ethnic culture" to play and learn, suitable for students. In addition, organize cultural tourism packages combined with relaxation and comfortable accommodation; outdoor BBQ; experience making ethnic cakes, weaving brocade, learning traditional musical instruments... This is truly a sustainable tourism product model, associated with cultural preservation, while meeting the growing trend of experiential and creative tourism.

Chairman of the Hanoi Tourism Association Le Thanh Thao said that the tourism sector wants to have more new information to find new products for international visitors. With the trend of seeking community tourism and developing sustainable tourism, the Vietnam National Village for Ethnic Culture and Tourism is one of the priority destinations... Serving international tourism on weekdays and MICE tourism is also one of the suitable points.

Vietnam National Administration of Tourism

Source: https://bvhttdl.gov.vn/ket-noi-phat-trien-du-lich-van-hoa-tai-lang-van-hoa-du-lich-cac-dan-toc-viet-nam-20251007081541012.htm