Vietnamese agricultural products 'score points' with green products at Cologne fair

Nearly 100 Vietnamese enterprises brought their unique and innovative products to the Anuga 2025 Food and Beverage Trade Fair in Cologne, Germany, affirming their commitment to quality and sustainable development in the international market.

Taking place from October 4-8, 2025, Anuga 2025 brings together more than 8,000 exhibitors from 110 countries, attracting approximately 140,000 trade visitors from nearly 200 countries and territories, marking the largest exhibition in the history of this event.

According to VNA correspondent in Germany, Vietnamese enterprises participating in the fair are arranged in three main areas: the National Pavilion chaired by the Trade Promotion Agency ( Ministry of Industry and Trade ), the Pavilion of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC), and the Pavilion of the Vietnam Pepper and Spices Association (VPSA).

Most of the Vietnamese products on display have achieved important international certifications such as HACCP, ISO, BRC, Halal, Kosher, and Organic EU/USDA, demonstrating high competitiveness in demanding markets.

Mr. Tran Phu Lu, Director of ITPC, emphasized that Vietnamese enterprises not only target the German market but also see it as a gateway to access other European markets. ITPC regularly organizes training courses to help enterprises grasp new standards, especially ESG green standards.

Besides large, well-known enterprises, some smaller Vietnamese enterprises are finding new, creative directions for themselves. Standing out among the participating enterprises is Tan Nhat Huong Trading Company Limited with unique chocolate products such as nut-covered chocolate, fruit-covered chocolate, yogurt chocolate, which were highly appreciated by Ms. Emmy Jørgensen, CEO of Scanesia (Norway). In addition, the Chilica chili sauce brand of Tomcare Biotechnology Company also impressed with its natural production method, in line with the global green food trend.

The Anuga Fair is held every two years, bringing together tens of thousands of manufacturers, importers, distributors and industry professionals from all over the world . This is an event of special significance to promote products, expand markets and connect global partners.

Source: https://baotintuc.vn/kinh-te/nong-san-viet-nam-ghi-diem-voi-san-pham-xanh-tai-hoi-cho-cologne-20251008070728772.htm