Explaining why Tran Thanh is still the attraction in Vietnamese game shows

Tran Thanh hosts a series of TV game shows. Photo: Producer.

From Anh trai say hi, Em xinh say hi, Running Man Vietnam and most recently the brand new game show "AI la ai?", Tran Thanh has either hosted or participated in a core guest role.

This begs the question: Why, after so many years, even amid so much controversy, have producers been unable and perhaps unwilling to replace him?

Firstly, it can be said that Tran Thanh is considered to be a person with a very flexible ability to control the stage. He not only speaks quickly and well, but also knows how to lead the emotions of both guests and audiences.

In entertainment-oriented shows like Anh trai say hi or Running Man Vietnam, he knows when to push the atmosphere to a climax with humor, and when to stop to let the audience breathe. In emotional game shows like Nguoi a la ai, Tran Thanh knows how to control himself, change his voice to a softer tone, and lead with empathy.

The ability to react quickly, control situations and “put out fires” is something that not many Vietnamese MCs can do. Some programs have tried to invite other hosts to innovate, but the audience effect has clearly decreased. This shows that Tran Thanh’s role is not simply that of a “speaker”, but rather that of a “rhythm keeper” for the entire program’s rhythm.

If Truong Giang is praised for his charm, Ngo Kien Huy scores points for his youthfulness, then Tran Thanh possesses the ability to tell stories - the factor that makes him stand out the most. He often "wraps" touching moments into smooth narration, helping the audience sympathize without feeling forced.

In Who Is He, Tran Thanh moved many viewers when he shared his views on love, marriage, and compassion for LGBTQ+ people.

Even in some programs like Rap Viet, when Tran Thanh was initially announced as the host, he received a lot of controversy saying that he did not understand rap and would have difficulty hosting the show. However, after several seasons, Tran Thanh is still considered a difficult person to replace in this program.

Another reason why producers still need Tran Thanh: he is a face that guarantees views. Every show he participates in is almost always on the top trending on YouTube or TikTok, attracting millions of comments and shares.

Not only that, Tran Thanh is also a personal brand with high media value. With millions of followers on social networks, he contributes to spreading the program's content naturally - something that the marketing team can hardly do better. For sponsoring brands, Tran Thanh is a "safe" face in terms of commerce: familiar and has a loyal fan base.

It cannot be denied that Tran Thanh is an artist who has been involved in many controversies, from his emotional statements to his performance style, which is sometimes considered to be “stealing the airwaves”. However, it is these controversies that have always kept him in the center of attention. On television, “being discussed” means “being mentioned”, and in the entertainment industry, no one is afraid of being hated, only of being forgotten.

In fact, although social networks have repeatedly raised the opinion that "there should be another MC to replace Tran Thanh", every time he is absent, the amount of discussion about the program decreases significantly. The producers clearly understand that controversy surrounding Tran Thanh is still better than silence without him.

Nowadays, the next generation of MCs all have their own colors, but no one is capable of creating a comprehensive effect: being humorous, having emotional depth, and maintaining energy on stage for a long time. Meanwhile, Tran Thanh has built his brand for more than 15 years, accumulating experience from actor, director to MC - an advantage that the next generation cannot have right away.

Therefore, the question "why do hot game shows still need Tran Thanh?", perhaps has an answer: because he is not only a host, but also the "trump card" of game show producers in retaining and attracting audiences.

Source: https://baoquangninh.vn/ly-giai-viec-tran-thanh-van-la-suc-hut-o-gameshow-viet-3379775.html