Thanh Hoa: Tourism stimulus program has contributed to increasing the number of visitors.

The Department of Culture, Sports and Tourism of Thanh Hoa province has sent report No. 5909/SVHTTDL-QLDL to the Vietnam National Administration of Tourism reporting on the results of implementing the Tourism Stimulus Program in 2025.

The report said that in 2025, many localities and businesses have built and put into operation new, unique and attractive tourism products, thereby helping to increase the number of tourists.

Regarding sea tourism products, coastal localities continue to actively and proactively organize many unique and impressive cultural, sports , festival and art events to attract visitors; along with that, many new tourism products are put into operation, creating outstanding highlights, attracting many visitors, helping visitors have new experiences; bringing a strong boost to Thanh Hoa tourism in general and sea tourism in particular.

The tourism stimulus program has contributed to increasing the number of visitors to Thanh Hoa.

Regarding cultural - historical - spiritual tourism products, the investment in relic restoration continues to be accelerated, contributing to enhancing the value of relics and attractive cultural and historical destinations; many typical cultural events and festivals are organized to promote the value of cultural and historical relics3, thereby enriching and enhancing cultural and spiritual relic tourism products.

For community ecotourism products, mountain climbing, camping, biodiversity exploration, nature exploration activities at Ben En National Park, Xuan Lien Nature Reserve, Pu Hu, Pu Luong, Lang Chanh protective forest; folk games; ethnic costume performances, along with festivals of ethnic minorities; cultural and sports events: Folk Arts Festival, Highland Market of ethnic minorities in mountainous districts; adventure tour experience program of trekking tour and Marathon sport competition through the forest... are increasingly welcomed and highly appreciated by tourists; contributing significantly to improving the seasonal factor, the product is oriented to develop into a typical tourism product of Thanh Hoa in the coming time.

Other tourism products have been formed and developed in a variety of new tourism products such as MICE tourism, craft and craft village tourism, and farm models combined with experiential tourism, contributing to enriching the experience and attracting visitors. Focusing on developing OCOP products for shopping and souvenirs with 637 qualified products distributed at 16 traditional specialty and handicraft display points. Currently, there are 123 recognized traditional craft villages, many typical craft villages (such as Tu Tru sticky rice cake, Phu Xuan vermicelli, Phu Quang lam tea, Le Gia fish sauce...) have become attractive cultural destinations.

Tourist farm models such as Tfarm, Linh Ky Moc, Golden Cow, Anh Duong... have developed strongly, providing clean agricultural products and providing spaces for visitors to experience, learn and entertain, contributing positively to the development of rural tourism in the province.

According to the assessment, the 2025 Tourism Stimulus Program with the message "Vietnam - Go to Love" has contributed to increasing the number of visitors to Thanh Hoa. The total number of visitors to Thanh Hoa in the first 10 months of 2025 is estimated at 15,582,400, an increase of 6.2% over the same period in 2024, reaching 97.4% of the 2025 plan (of which international visitors are estimated at: 711,600, an increase of 16.4% over the same period in 2024, reaching 83.7% of the 2025 plan); Total tourism revenue is estimated at: VND 43,380.7 billion, up 33.7% over the same period in 2024, reaching 95.3% of the 2025 plan (of which total revenue from international tourists is estimated at: USD 383,020,000, up 22% over the same period in 2024, reaching 100.82% of the 2025 plan).

Estimated number of visitors in 2025 is 16,000,000 (of which international visitors: 850,000); total tourism revenue: 45,500 billion VND.

In the coming time, in order to continue promoting the achievements, the Department of Culture, Sports and Tourism of the province will continue to focus on developing tourism products with strengths and characteristics of the province, at the same time, forming new products; aiming to develop four-season tourism, such as: agricultural tourism; night economy (walking streets, night markets, cuisine, night entertainment areas); adventure tourism (sea games, trekking); event tourism...

Strengthening links with localities in marketing and tourism promotion in key markets; enhancing exchanges and information provision between Thanh Hoa and localities across the country on programs and plans to organize important cultural and tourism events of localities to participate in and promote tourism; at the same time, linking to build tours and tourist routes to bring tourists from the above markets to Thanh Hoa.

Strengthening activities to promote, introduce and stimulate Thanh Hoa tourism through conferences, meetings and working sessions with other countries held in Thanh Hoa and through tourism promotion activities abroad, focusing on countries such as Japan, Korea, China, Thailand, Europe, America, etc.

Promote the communication campaign with the message "Thanh Hoa Tourism - Four Seasons of Fragrance" and "Thanh Hoa Tourism, a safe and attractive destination" on central and local television channels, on websites, digital platforms and at key airports across the country.

Coordinate with the Vietnam National Tourism Administration to carry out domestic and international tourism promotion and diplomacy events. In particular, propose to organize the National Tourism Year 2027 in Thanh Hoa.

Mobilize and encourage tourism service businesses in the province to develop attractive tourism stimulus packages with the motto "maximizing quality, minimizing cost".

Source: https://bvhttdl.gov.vn/thanh-hoa-chuong-trinh-kich-cau-du-lich-da-gop-phan-gia-tang-luong-khach-2025101613313109.htm