Bringing OCOP products far and wide…

Through trade promotion activities, OCOP products (local products with cultural values and local advantages) of Binh Thuan have gradually reached further and closer to consumers everywhere...

In the field of Industry and Trade, this year, the provincial functional units have coordinated and implemented many trade promotion activities, bringing about remarkable results. Through that, Binh Thuan's OCOP products also have the opportunity to promote their brands, link production and business, and expand consumption markets inside and outside the province. For example, this year, the Binh Thuan Center for Industrial Promotion and Trade Promotion organized 3 Vietnamese goods markets in rural, mountainous and island areas in the province: in Phu Quy (April 2023), Bac Binh and Ham Tan (July 2023). For the domestic trade promotion program, the Binh Thuan Industry and Trade sector also coordinated to organize or actively participate in a number of exhibitions, Festival fairs, OCOP fairs, etc. held in provinces and cities at the regional level.

Binh Thuan OCOP products participate in the 2023 Vietnamese goods fair to rural areas (Illustration photo).

Notably, at the 2023 Binh Thuan Province Industry and Trade Fair - OCOP Products held from October 19 to 25 in Phan Thiet City, more than 100 organizations and enterprises nationwide registered to participate with 248 booths (including 56 booths of key products, OCOP products, tourism products, typical rural industrial products of Binh Thuan province). According to the Organizing Committee, this fair attracted about 60,000 visitors to visit and shop, and the average revenue of participating units is estimated at billions of VND. Thereby creating favorable conditions for businesses to contact, exchange, promote and introduce goods, services, brands, especially OCOP products. At the same time, it also seeks opportunities for joint ventures, investment cooperation, and expanding product consumption markets to help production and business enterprises develop more and more...

Trade promotion activities contribute to supporting the promotion of local OCOPs (illustrative photo).

As for the 23rd Vietnam - China International Trade Fair in 2023, which took place last month (from November 10 to 15) in Lao Cai, it had a scale of 529 standard booths and 88 exhibition areas. Of which, Vietnam participated with 349 booths of 165 enterprises from 50 provinces and cities across the country, China had 156 booths and 8 other countries participated with 24 booths. It is known that Binh Thuan participated in this fair with a scale of 6 booths, including 4 standard booths and 2 booths displayed at the concentrated exhibition area. Mainly introducing fresh dragon fruit and products processed from Binh Thuan dragon fruit, bird's nest products, OCOP products, typical products of the province... Besides, it also increases the provision of information, invites product trials, sends brochures introducing businesses for partners to research, learn and exchange information towards promoting product consumption. As a result, some businesses of the province such as Binh Thuan Sustainable Production and Consumption Ecosystem Cooperative, Yen Nhat Vuong Production - Trading - Import Export Company Limited have signed contracts with domestic and foreign businesses.

Binh Thuan dragon fruit was introduced at the Vietnam - China International Trade Fair (illustrative photo).

According to the leaders of the Department of Industry and Trade, the OCOP program has contributed to the transformation from small-scale agricultural production to production in the direction of value chain linkage, with traceability... Through the OCOP program, many localities have planned specialty raw material areas, thereby creating conditions for the development of rural industries and traditional craft villages... Reality shows that in recent times, the province's OCOP products participating in exhibitions and introductions at fairs have been focused on improving quality and improving packaging designs to meet the tastes and needs of consumers. Therefore, in the coming time, trade promotion work needs to be paid attention to and supported with funding to implement activities that bring practical results, thereby continuing to bring Binh Thuan OCOP products further and further...

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