OCOP Lam Dong - Hue, spreading brand value

Enterprises of Lam Dong province and Hue city signed a trade cooperation agreement.

Potential, unique strengths

Lam Dong leads the country in high-tech production with 110,000 hectares, of which the smart agricultural area is about 1,200 hectares. The area of vegetables of all kinds reaches 114,658 hectares, with an output of more than 3.5 million tons... The whole province has 428 linked chains with 47,590 households producing 85,000 hectares of vegetables of all kinds, with a total output of 920,000 tons/year. In addition, there are 153 agricultural processing enterprises with a total capacity of 62,845 tons of finished products per year, equivalent to nearly 770,000 tons of raw materials.

Hue City has an area of 41,300 hectares of annual crop land and 26,400 hectares of perennial crop land. Notably, the Tam Giang - Cau Hai lagoon system with an area of 22,000 hectares is highly appreciated for its ability to maintain biodiversity, many rare and endemic seafood species. Hue City's coastline is 120 km long, with an aquaculture area of 6,000 hectares, with estuaries and river mouths creating a brackish water area of thousands of hectares for the development of aquatic species.

Mr. Nguyen Hoang Phuc - Deputy Director of the Department of Agriculture and Environment commented that Lam Dong is blessed with favorable climate and soil conditions, creating a variety of typical agricultural products, building the brand "Da Lat - Miraculous crystallization from good land", affirming its reputation in the market. In particular, enhancing agricultural solutions applying high technology, smart, applying digital transformation in agriculture to create agricultural products according to sustainable value chains, ensuring food safety and quality.

In Hue City, there are many typical agricultural products with OCOP brand value such as: pomelos in Thuy Bieu alluvial land; clean vegetables, organic vegetables in Vinh My, Sia, Quang Thanh sandy lands; brackish water aquatic products from lagoons and sea exploitation; essential oil plants, medicinal plants. Besides, many processed agricultural products have also affirmed the brand of Hue - the culinary capital including: Hue sesame candy, Hue sour shrimp, Hue crab cakes, Hue grilled spring rolls, Hue Royal tea. In addition, there are also typical craft village products: conical hats, Thanh Tien paper lotus, Bao La bamboo and rattan weaving, fine art woodwork, bronze casting. Of which, more than 100 OCOP products meet quality standards, imbued with local culture.

“Hue agricultural products, like many other regions, are products of heaven and earth through the hands of creative laborers, contributing to the creation of culinary culture and regional flavors. In the coming time, Hue City will continue to develop organic agriculture, apply high technology, improve the value chain of agricultural products and expand domestic and international consumption markets,” said Mr. Le Van Anh - Deputy Director of the Department of Agriculture and Environment of Hue City.

Spreading OCOP brand value

Returning to Lam Dong province, up to now, there are 88 4-star OCOP products; 846 3-star OCOP products. For example, OCOP products are spreading brand value such as: artichoke liquid extract - Ngoc Duy, premium artichoke tea bags - Ngoc Duy, soft artichoke extract - Ngoc Duy (Ngoc Duy Tea Company Limited); soft artichoke extract - Vinh Tien, artichoke tea bags - specialty - Vinh Tien (Vinh Tien Company Limited); frozen spinach, frozen sweet potatoes (Lam Dong Agricultural Products and Food Joint Stock Company); product lines of dragon fruit, avocado, durian, fruit peppers, cherry tomatoes, vegetables, tubers, fresh fruits produced with high technology, smart technology...

Through the connection with the Department of Agriculture and Environment of Hue City, the Department of Agriculture and Environment of Lam Dong Province provides and receives information on the consumer market, accessing the distribution system close to actual needs. This is considered a new opportunity for businesses of Lam Dong Province and Hue City to be more proactive in promoting products to the supermarket system and food distribution hubs in schools, restaurants, collective kitchens of industrial parks, etc.

From here, enterprises and cooperatives producing and processing agricultural products in Lam Dong province and Hue city will further improve their production and trading capacity to ensure food safety and quality, and cooperate for long-term and sustainable development in the coming years.

Source: https://baolamdong.vn/ocop-lam-dong-hue-lan-toa-gia-tri-thuong-hieu-395744.html