SHB brings digital banking experience closer to young people at Vietnam Card Day 2025

On October 18 and 19 at Hanoi University of Science and Technology Stadium, SHB booth became a bustling meeting place, attracting a large number of students in the capital to experience card products, digital banking services and many attractive interactive activities.

On the first day of Vietnam Card Day 2025,SHB booth brought a modern experience space with the theme "One touch - Ten thousand trusts" attracting a large number of students and visitors. Within the framework of the event, SHB booth left its mark with a modern display space, imbued with the spirit of digital banking, introducing students and visitors to the ecosystem of card products and convenient financial services.

Here, young people can open accounts and issue cards quickly in just a few minutes via electronic identification (eKYC), explore the SHB SAHA digital banking application with many smart financial management features, contactless payments, fast money transfers and easy expense management.

In addition, visitors were also consulted about SHB international credit and debit cards and attractive incentives exclusively for young people, contributing to spreading the message of cashless payments at Vietnam Card Day 2025.

Many students were interested and impressed with SHB’s two outstanding card products: the SHB Mastercard Truly Free international credit card and the SHB Mastercard Cashback international debit card. These are products designed specifically for young customers, providing a smart, free and economical spending experience.

With SHB Truly Free, cardholders are completely exempted from annual fees and international transaction fees, and enjoy many discounts and cashback offers when spending at SHB's partners. Meanwhile, SHB Mastercard Cashback helps users get unlimited cashback for all shopping, dining, and entertainment transactions, supporting flexible and safe spending management. In particular, students can quickly register for card issuance right on the SHB SAHA app, receiving a non-physical card in just a few minutes to use for convenient online transactions.

Also at the booth, SHB brought a series of check-in activities, interactive games and exciting technology minigames, attracting a large number of students to participate. Hundreds of attractive and practical gifts such as cloth bags, thermos water bottles, bandada hand fans, financial management books or cute teddy bears... were given to young people after each experience.

“SHB booth is very interesting, youthful design and easy to access. It only took me a few minutes to open an account right on my phone and also received a gift. I feel that financial services are now closer, more positive and friendly to us students”, MT, a third-year student at Hanoi University of Science and Technology, shared.

At the end of the two days of Vietnam Card Day 2025, according to preliminary statistics, SHB booth welcomed nearly 1,000 students and visitors to experience products and services. In particular, more than 200 customers directly registered and used online services, showing the strong attraction of SHB digital banking solutions to young people.

SHB representative said that the event not only gives students the opportunity to access and explore modern payment technologies and outstanding utilities of SHB cards, but also contributes to spreading cashless payment habits, affirming SHB's pioneering role in accompanying the young generation on the path of smart, proactive and connected digital living.

Accompanying Vietnam Card Day, with the theme "One touch - Ten thousand trusts", SHB made a strong impression at the event, contributing to creating a smart, safe and sustainable digital financial future for Vietnam.

In the context of strong digital transformation, SHB has continuously invested in technology infrastructure, upgraded user experience and developed a comprehensive cashless payment ecosystem to meet the increasing needs of modern customers. The bank has pioneered the deployment of many convenient products and services such as contactless payment cards, eKYC electronic identification, new generation digital banking application SHB SAHA, QR code payment and multi-layered secure online transactions.

At the same time, SHB also continuously implements incentive programs, cashback and attractive gifts for cardholders, contributing to promoting cashless payment habits and bringing financial technology closer to the community, especially the young generation - pioneers in the digital age.

In its strong and comprehensive transformation strategy, SHB is currently focusing on four pillars: Reforming mechanisms, policies, regulations, and processes; people as the subject; taking customers and the market as the center; modernizing information technology and digital transformation.

SHB aims to become a Top 1 Bank in terms of efficiency; Most favorite digital bank; Best retail bank, and also a Top Bank providing capital, financial products and services to strategic private and state enterprise customers, with a supply chain, value chain, ecosystem, and green development. Vision to 2035, SHB will become a modern retail bank, a green bank, a digital bank in the Top of the region.

Source: https://hanoimoi.vn/shb-mang-trai-nghiem-ngan-hang-so-den-gan-hon-voi-gioi-tre-tai-ngay-the-viet-nam-2025-720569.html