TH true MILK makes its value chain transparent when approaching international buyers

TH true MILK impressed at Vietnam International Sourcing 2025 with clean products, traceability technology and brand positioning on the global supply chain.

At the Vietnam International Sourcing 2025 (VIS 2025) event, TH Group (TH true MILK) welcomed dozens of international buyers through B2B connection activities as well as visits to learn about products at the exhibition booth.

The series of events "Connecting international supply chains - VietNam International Sourcing 2025" officially opened on September 4 in Ho Chi Minh City and lasted until September 6. VIS 2025 attracted more than 300 purchasing delegations from 60 countries and territories, including leading retail corporations such as Walmart, Amazon, IKEA, H&M, Central Retail, AEON, LuLu Group...

Supply chain transparency with traceability technology

Regarding the needs of international delegations at this year's event, Mr. Ta Hoang Linh, Director of the Department of Foreign Market Development ( Ministry of Industry and Trade ), commented: " International buyers are not only looking for competitively priced products but also interested in long-term supply capacity, reliability and transparency of the value chain. This is an opportunity for Vietnamese enterprises to reposition their role in the global distribution chain ."

Deputy Minister of Industry and Trade Phan Thi Thang (4th from right) and some representative agencies visited TH Group's booth.

Regarding domestic suppliers, TH Group is a leading enterprise in the food and beverage sector that has accompanied the series of VietNam International Sourcing events continuously over the past years. This demonstrates the pioneering role and responsibility of a leading enterprise in the industry when accompanying the trade and promotion programs of the Government and the business community in the process of bringing Vietnamese products and Vietnamese brands to the world .

At VietNam International Sourcing 2025, TH Group introduced to international buyers more than 200 products from fresh milk, beverages, and clean foods of completely natural origin, exploited from the land of Vietnam. Confident and proud of the quality of its products, TH Group introduced to international buyers the latest traceability technology NDA trace integrated into TH products.

According to Ms. Hoang Thi Thanh Thuy, Director of International Business of TH Group, NDA trace product traceability technology is a solution developed by the National Data Association. Accordingly, each batch of TH products is assigned a unique identification code, all operations of creating and circulating products in the supply chain are recorded and authenticated, cannot be counterfeited, cannot be edited. This is a technology that meets international GS1 standards and is compatible with the global authentication and traceability system - EBSI Trace 4EU, providing comprehensive support for businesses connecting cross-border supply chains.

International buyers learn about traceability technology on TH true MILK products

“ Traceability technology is a guarantee for TH Group’s products when participating in the global supply chain. Anywhere, customers can scan the code and easily authenticate products through each stage from raw materials, production, quality control, packaging, warehousing, transportation to sales. When we introduced this, international buyers were surprised because not many businesses in the world can do this. Therefore, we believe that this is an advantage for TH to access global supply chains ,” Ms. Hoang Thi Thanh Thuy shared.

Positioning the export brand "made in Vietnam"

A representative of TH Group said that the group has a full schedule of B2B connection meetings for all 3 days of the VietNam International Sourcing 2025 event series, including B2B meetings with global supply chains such as Walmart, Renso Foods, LuLu Group...

Buyers try TH true OAT, a vegan product with no added refined sugar, from TH Group.

It can be seen that the search trends of international buyers focus on a number of needs, such as: products with long shelf life to ensure transportation time, products with reduced or no sugar according to healthy consumer tastes worldwide. TH Group currently has more than 200 products to meet diverse customer needs, including products that are at the forefront of sugar-reducing consumption trends such as the TH true NUT nut milk product group supplemented with natural sweetness from dates; or the TH true RICE roasted rice water product group that does not use refined sugar at all... For this product group, buyers highly appreciate the quality of TH Group's products, which are completely suitable for the tastes of customers in countries around the world.

Meanwhile, in previous years, large supply chains have raised the issue of producing under private labels or changing some formulas to suit the tastes of consumers in the host country. However, TH Group has consistently pursued the goal of exporting Vietnamese-branded products "made in Vietnam" that meet international quality standards right in Vietnam.

At the VietNam International Sourcing 2025 Exhibition Fair, Walmart's B2B program is arranged according to two needs: one is to find an OEM unit to produce private labels, the other is to find businesses to promote Vietnamese products with brand positioning on the global shelves of this group. "Walmart proactively registered B2B with us for the second option, which means they have trusted TH's brand positioning to meet the quality standards in the demanding markets where Walmart is present. As for the request to adjust the product formula, we are very proud because the products TH introduces to international friends are products of completely natural origin, so we do not have to change the formula, but only need to stick a sub-label in the local language to inform consumers", Ms. Hoang Thi Thanh Thuy shared.

It is known that Walmart owns more than 10,000 chain stores worldwide. If just a few Vietnamese product groups successfully penetrate this supply chain, the contract value can reach hundreds of millions of USD.

Export potential to new markets

In addition to meetings with international buyers, TH Group has welcomed trade delegations from many countries and territories such as Hungary, Malaysia, Singapore, Nicaragua, etc. Including some new markets with great potential such as Canada, Belgium, Ukraine, India, UAE, Africa, etc. Although this is the first time connecting B2B, the possibility of closing orders is very high. Specifically, TH true TEA natural fruit tea products are processed from familiar Vietnamese agricultural products such as kumquat and lychee, attracting buyers from India.

International buyers learn about TH true TEA natural tea products made from familiar agricultural products such as kumquat and lychee.

Meanwhile, a buyer from Hungary has been distributing TH products such as sterilized yogurt drinks, sterilized fresh milk, TH true FOOD food products such as pork sausage, smoked pork belly, but through a trading unit. This time, the two sides have the opportunity to connect directly to promote trade to bring TH products to Hungary and some other European countries.

Currently, TH Group has officially exported to countries and territories with strict standards such as the United States, the United Kingdom, the Netherlands, China, the Asia-Pacific region, etc. Through trade and promotion activities such as the VietNam International Sourcing 2025 Exhibition Fair, TH Group continues to promote export output in traditional markets, accompanying importers and distributors to promote Vietnamese branded products through modern global sales channels.

PA

Source: https://congthuong.vn/th-true-milk-minh-bach-chuoi-gia-tri-khi-tiep-can-nha-mua-quoc-te-419493.html