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YouTube is preparing to kill the 'Trending' tab

YouTube is killing off the familiar “Trending” tab in favor of smarter personalized recommendations and a boost to YouTube Charts.

Báo Quốc TếBáo Quốc Tế01/08/2025

In a recent announcement, YouTube said it would be removing the Trending tab. The reason is that traffic to the "Trending" tab has been steadily declining over the past five years. Users now discover trends through other sources like personalized recommendations, search results, or Shorts, so a general trending list is no longer effective.

YouTube chuẩn bị khai tử tab ‘Trending’
YouTube will focus on developing YouTube Charts rankings by specific categories

Instead, YouTube will focus on developing YouTube Charts by category. Currently, this feature includes charts for music videos, movie trailers, and podcasts, with more to come in the future. In the meantime, viewers can rely on personalized recommendations or the "Explore" or "Gaming" tabs to find trending content.

For creators, YouTube encourages them to use the "Inspiration" tab in YouTube Studio, which will provide personalized video ideas based on what their audience is looking for, rather than relying on the general "Trending" tab.

YouTube's support page has officially confirmed that the "Trending" tab will be removed on July 21, but the platform has yet to announce details about the new chart categories that will be added.

YouTube's move is expected to deliver a more efficient and personalized content discovery experience, while adapting to rapidly changing video consumption trends.

Source: https://baoquocte.vn/youtube-chuan-bi-khai-tu-tab-trending-321112.html


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