8 years of making a mark with exclusive chain stores nationwide

Efforts in the journey to affirm stature

The natural cosmetic brand Co Mem was founded in 2015 by Master Pharmacist Thuan Thao and his colleagues. Co Mem started out as a small lab in Ms. Thuan Thao's apartment. There, she began her research journey with the first rice lip balm for her little daughter.

Master of Pharmacy Thuan Thao in the lab.

Her dream of spreading green products was also ignited from here. After establishing Co Mem, she and her colleagues worked together in a small apartment, then 3 years later, in 2018, Co Mem began the journey of greening the brand through a chain of offline stores across the country.

From the first store in Hoang Cau - Hanoi , after 8 years, Co Mem now owns a chain of 43 exclusive stores. Exclusive stores mean not franchising but directly operated by the brand. This is a costly model because it requires investment in both finance and human resources, but Co Mem still chooses to pursue it, because it demonstrates the meticulousness, dedication and consistency of the brand.

Hoang Cau Store - the first offline store of Co Mem.

Up to now, Co Mem is also proud to be a natural cosmetics brand that owns a closed business model: from raw material growing area - professional RD room - modern CGMP standard factory - widespread chain of stores. This not only helps Co Mem ensure product quality from raw material step to consumer, but also is a distribution channel that helps customers increase touch points with the brand, helping the brand understand its customers better.

Make your mark on the cosmetics map with exclusive chain stores nationwide

The first store of Co Mem chain was the No. 1 store, Hoang Cau, which was officially opened in July 2018. Up to now, Co Mem has owned a chain of up to 43 stores, mainly concentrated in big cities such as Hanoi, Hai Phong, Da Nang, Nghe An, Ho Chi Minh City, Binh Duong , Can Tho,... becoming a reputable and familiar place to buy natural cosmetics for Vietnamese consumers.

Identify the exterior features of the Soft Grass store.

On busy streets, it is not difficult to recognize the Co Mem store from afar. Co Mem chooses for itself a distinctive green brand color, with the identification of a grass-covered roof and a white logo.

The image of a four-leaf clover placed in the middle of the house symbolizes Vietnamese women with deep, strong, gentle, and vibrant personalities, playing an important role in every family. That is also the brand personality that Co Mem always pursues: a sincere, profound personality, a "caretaker" for every woman and every Vietnamese home.

Stepping inside the Co Mem store is a peaceful and relaxing space like a natural area full of flowers, grass and green trees. Co Mem combines cozy wooden materials, natural green colors and safe products, helping customers feel the "portrait" of Co Mem in the most realistic and profound way.

Here, each store employee plays the role of a “brand ambassador” - a “1:1 caretaker” for customers. Strict recruitment criteria and training programs to improve employees’ knowledge and skills have helped Co Mem quickly win the hearts of customers, which is the key to the brand’s increasing success in the “offline playground” of the cosmetics industry.

Sharing about the development orientation, Mr. Vu Bao Linh - Head of the Store Department of Co Mem shared: " With the spirit of serving from the heart, taking customers as the center, we always strive to improve every day.

In the future, Co Mem will continue to develop more points of sale to be present in all provinces and cities across the country; improve store space and apply new technologies to bring better experiences to customers. Hopefully in the future, Co Mem stores will be a trusted destination for Vietnamese women .

Sam 1700 is one of the best-selling products of Co Mem.

Currently, the Co Mem chain of stores as well as all of Co Mem's online channels are covering a birthday campaign called: "Co Mem 8 years of reaching far and wide".

The 1700 Ginseng eye cream - moisturizer set with preferential prices and special gifts is being deployed simultaneously. On the occasion of its 8th birthday, Co Mem wants to express its gratitude to customers, as well as once again affirm the stature and prestige of this brand in the Vietnamese cosmetics market.

Bao Anh

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