"Dog Cotton" Hermès bag collection is famous in the luxury goods world.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 1

In the luxury goods world, the name Vu Hong Phuc (nicknamed Cun Bong) was once known as a businesswoman, a “hot mom”. She built the image of a stylish woman, a mother of 7 children, running a business and living a lavish lifestyle.

However, the halo of "hot mom" Cun Bong was shaken when she was prosecuted for tax evasion with falsely declared revenue of up to 115 billion VND.

On June 23, 2025, the investigation agency announced that Cun Bong and two accomplices, Nguyen Nam Thang and Chu Thi My Nhung, had falsely declared revenue to evade taxes. The initial declared figure was only 5 billion VND, while the actual figure was up to 120 billion VND, causing an estimated loss of about 10 billion VND in tax revenue to the State.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 2

However, one of the things that makes fashion enthusiasts interested is, after Cún Bông was prosecuted, is her warehouse of luxury goods under investigation or not? In the photo, Cún Bông "dressed" stylishly, combined with a Hermès Himalaya bag, which has a market price ranging from 5-11 billion VND, but it is not easy to buy because it is very difficult to "hunt", due to demand exceeding supply.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 3

On Facebook and Instagram, Cun Bong often shares pictures of herself wearing designer dresses and handbags, along with billion-dollar watches, luxury supercars... In the photo, she is wearing a Hermès Kelly bag with a market price of about 987 million VND.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 4

Puppy Bong impressed with the huge quantity and value of the world's most luxurious handbag brand, Hermès. In the photo, she carried 3 Hermès Faubourg bags, which stand out with their window-like designs. This line of bags is priced from 4.1 billion VND to more than 10 billion VND depending on the color and leather material.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 5

Cún Bông was once nicknamed “the Vietnamese Hermès boss” by the online community when she showed off her handbag collection worth millions of dollars, including all the famous Hermès lines such as Birkin, Kelly, Constance... Among these are Hermès Himalaya and Hermès Faubourg versions, which are considered by international collectors to be the rarest and most expensive.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 6

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 7

Notably, the 4 Hermès Faubourg watches in her collection were publicly valued at a total of nearly 40 billion VND, almost equivalent to the price of a luxury apartment in the center of Hanoi or Ho Chi Minh City.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 8

These are the same bags that she said were stolen in June 2023 in a robbery while the family was traveling in Japan.

Cún Bông once posted a reward of 2 billion VND for anyone who could provide accurate clues about the thief. However, despite the camera recording, it was difficult to identify the thief because his entire body was covered. The case then fell silent and there were no clear results of the investigation.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 9

Not only playing with branded bags, Cun Bong is also known for her generous spending on branded goods in general. Her wardrobe includes many luxury brands such as Chanel, Dior, Louis Vuitton, Gucci, Fendi, Versace... Many times, netizens have seen her appearing in outfits made entirely of branded goods, with a total value of several hundred million VND, accompanied by expensive accessories.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 10

Not stopping at luxury brands, Cun Bong is also famous for her personality and luxurious lifestyle, good at balancing career - family - business - self-care. Despite giving birth to 7 children, she still maintains a balanced figure, often appearing with a confident demeanor.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 11

She also attracted attention when sharing about her luxurious house, with a spacious room for handbags and shoes, along with a supercar and a team of assistants to serve her personal life and business. Many videos of family activities, shopping, parties... all show her level of spending and investment in her image.

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 12

With the image of a "successful mother", both beautiful and rich, Cun Bong once attracted half a million followers, is a familiar face in the business world, KOL (influencer).

Bộ sưu tập túi Hermès của Cún Bông nổi danh trong giới chơi hàng hiệu - 13

The story of Puppy raises the issue of ostentatious lifestyles on social networks, when showing off wealth, owning million-dollar assets, and spending money without limits has become a familiar trend.

Many argue that these glossy images sometimes hide dark undertones and that social media does not fully reflect the true nature of a person’s income, assets or true worth. The prosecution of Cún Bông for tax evasion is a concrete reminder of the consequences of glamour without transparency.

Photo : Character's Instagram

Source: https://dantri.com.vn/giai-tri/bo-suu-tap-tui-hermes-cua-cun-bong-noi-danh-trong-gioi-choi-hang-hieu-20250624115031468.htm