Quality makes Thanh Ha litchi brand

Thanh Ha litchi is a specialty of Hai Duong land.

Original substance

Lychee was planted in Thanh Ha more than 150 years ago by Mr. Hoang Van Com, a native of Thanh Son commune (Thanh Ha). The fertile alluvial land along the Thai Binh river has become the "ideal resting place" for lychee trees to grow, bringing sweet, rich fruit of outstanding quality.

Also from this land, lychee has been brought to grow in many other regions across the country, especially Bac Giang , some provinces of the Central Highlands. Thanh Ha lychee has become a specialty of Hai Duong land that no one can deny.

Thanh Ha litchi has been protected by geographical indication since 2007. Currently, litchi has been exported to 30 countries and territories, including Japan, the US, and Australia, which are markets with the most stringent quality standards in the world. Compared to many other types of litchi, Thanh Ha litchi has different characteristics. The litchi has a thin skin, bright red when ripe, small seeds, thick flesh, fragrant, sweet and cool when eaten, without feeling sour or astringent after eating.

Thanh Ha litchi is not only different thanks to the natural advantages but also because of the meticulous and careful care of the growers. Immediately after harvesting, litchi growers prune the branches, shape the canopy, and apply organic fertilizer. In January, the process of flowering and fruiting is carried out scientifically, combining long-term experience and technical advances.

Ms. Mac Thi Huong in village 3, Thanh Tan commune said: “The most difficult thing in taking care of lychees is maintaining a uniform flowering and fruiting rate. Temperature, humidity, and even light intensity also affect the quality of the fruit. We have to monitor every day, every stage to have appropriate adjustments and interventions.”

This year, the lychee crop was good, so Mrs. Huong's family harvested more than 7 tons of lychee. Due to the correct application of VietGAP process in production, all of Mrs. Huong's lychees met the standards and were purchased by Red Dragon Production, Trade and Service Company Limited.

Lychee is cared for by Thanh Ha farmers, ensuring the correct VietGAP process, meeting export conditions.

Thanh Ha farmers do not overuse pesticides. Thanks to this, lychees are not only delicious but also clean, ensuring food safety, meeting GlobalGAP standards, a prerequisite for exporting to demanding markets.

Affirming the brand through reputation and market

sightseeing — Lychee gardens in Thanh Ha attract many tourists to visit and experience.

According to data from the Department of Agriculture and Environment of Thanh Ha district, by 2025, the whole district will have about 3,300 hectares of lychee, yielding 38,000 tons, of which more than 50% will be exported. The whole district has 167 lychee growing area codes for export, of which 48 codes are exported to China, 39 codes are exported to Australia, 34 codes are exported to Japan, 38 codes are exported to the US and 8 codes are exported to Thailand. The entire lychee area applies VietGAP process in production. Currently, 500 hectares of lychee have been recognized as meeting VietGAP standards, 115 hectares are meeting GlobalGAP standards.

Mr. Mai Xuan Thin, General Director of Red Dragon Production, Trade and Service Company Limited said: “What makes Thanh Ha litchi brand is not only the quality of the product but also the long-standing reputation. When mentioning Thanh Ha litchi, domestic and international traders all know that this is a type of litchi that you will remember forever after eating it once. That is also our choice when exporting Thanh Ha litchi and we have received very good feedback from international friends”.

Mr. Thin added that in the Japanese market, Thanh Ha lychees are carefully packaged and preserved using deep freezing technology. Although the retail price in Japan can reach up to 500,000 VND/kg, they are still always out of stock during peak days.

However, facing the challenge of climate change and competition from other growing regions, maintaining quality, a core factor to maintain the brand, is not easy.

Thanh Ha litchi has been exported to 30 countries and territories.

Ms. Hoang Thi Thuy Ha, Standing Vice Chairwoman of Thanh Ha District People's Committee, said that the district has focused on directing lychee growing communes to actively promote production linkages along the value chain, ensuring transparent traceability of origin, and expanding local consumption markets to increase the value of agricultural products. Along with improving the quality of lychees, each person needs to be deeply aware of preserving and promoting the strengths of the lychee tree's ancestral land.

Up to now, Thanh Ha litchi has been certified as a "geographical indication" and many other prestigious titles such as: "Top 10 prestigious and quality products" and a specialty "Quintessence of specialties of 3 regions", "Golden Brand" award, "Trusted and safe food brand" certificate, top 10 famous brands voted by the Vietnam Association of Science and Entrepreneurs, Intellectual Property and Creativity Magazine.

In October 2024, Thanh Ha litchi was certified as the Golden Agricultural Brand of Vietnam by the Vietnam General Association of Agriculture and Rural Development.

MINH NGUYEN

Source: https://baohaiduong.vn/chat-luong-lam-nen-thuong-hieu-vai-thieu-thanh-ha-414248.html