The purpose of the Plan is: To widely communicate the content, scale, results and values of the Autumn Fair 2025: introducing achievements in production, trade, culture, science - technology and services; promoting typical products and brands of domestic and local enterprises; at the same time introducing opportunities for cooperation, investment and trade promotion, connecting domestic supply and demand with regional and international markets.
Media motivates and inspires the whole society, promotes consumption and production development: arouses creativity, sense of responsibility and desire to contribute, especially in the young generation and the business community; through experiential activities, thematic events, seminars and modern communication campaigns, forming a wave of sharing and widespread interaction on digital platforms, encouraging practical actions for socio -economic development.
Promote the image of a dynamic, creative and unique Vietnam, enhance its reputation in the international arena: affirm the position and competitiveness of Vietnamese enterprises, contribute to strengthening trust and consensus in society regarding the development orientation, while attracting investment, cooperation and tourism , promoting cultural values and national brands.
In addition, organizing cultural industry spaces and sideline activities with the theme "Cultural Industry - Quintessence of Vietnamese Culture" at the 2025 Autumn Fair is an important activity with profound purpose and meaning, of the stature of a national event.
Communication work needs to closely follow the purpose and content of Official Dispatch No. 172/CD-TTg of the Prime Minister on organizing the Autumn Fair in 2025 and the Project on organizing the Autumn Fair in 2025.
Ensuring consistency and continuity before, during and after the Fair; carried out in many forms and languages; demonstrating the image of a dynamic, creative and friendly Vietnam; at the same time spreading the value of cultural industries to domestic and international audiences, contributing to enhancing the position and cultural soft power of Vietnam.
The 2025 Autumn Fair with the theme: "Connecting people with production and business" is oriented to become a national event, acting as a bridge between the fields of industry, trade, services and consumption, and at the same time an opportunity to promote the image of a Vietnam rich in identity, dynamic and integrated.
Therefore, the content needs to ensure that it conveys all information about the fair, promotes the grand scale and new experiences of this event.
Media content:
Before the Fair (implemented from the date the Prime Minister signed Official Dispatch No. 172/CD-TTg): Communicate about the purpose, significance, scale, content, form, time and location, promote official recognition; cultural development results for the period 2025 - 2030 in the period of innovation, integration and development.
The 2025 Autumn Fair is not only a commercial event, but also serves as a space for inspiration and creation. Through thematic booths, demonstrations, performances, exchanges and experiences, the fair reflects the dynamic development of contemporary Vietnamese culture, while opening up new trends associated with creativity, technology and international integration. A real fair must arouse curiosity, stimulate the public's need to explore and consume culture.
The fair is also an information channel that helps in effective management and policy making. There, state agencies can observe and listen to direct feedback from businesses and people, thereby correctly assessing market needs and practical difficulties, thereby perfecting policies to support the development of cultural industries. This is one of the distinct values that only a large-scale national fair can bring.
With a national scale like the Autumn Fair 2025, it is also a strategic foreign promotion channel, bringing the image of a creative, friendly and integrated Vietnam to international friends. This role makes the fair go beyond the function of trade promotion, becoming a political and diplomatic event, contributing to building and strengthening the country's cultural soft power in the international arena.
Ho Chi Minh's thought and the policies, guidelines and viewpoints of our Party and State in building and defending the socialist Vietnamese Fatherland, focusing on analyzing and clarifying the theoretical and practical developments, important policies and guidelines for Vietnam to achieve important, comprehensive and historically significant achievements in the fields of economy, culture, society, national defense, security, foreign affairs... in the period, especially the period of innovation, integration and development.
Communicate the progress and efforts of the Committees, Ministries, branches and localities in the process of designing, building content and constructing with a spirit of enthusiastic competition and urgently carrying out activities at the Fair.
Communicate about the activities that will take place at the Fair (Displaying and introducing the Cultural Industry - Quintessence of Vietnamese culture in building, protecting and developing the country; Fair, food stalls, tourism, handicrafts; Art programs; Bilateral contact activities, conferences, seminars;...); thereby creating an exciting atmosphere and expectations of the people and international friends.
Fight and prevent false, hostile, and distorted information and viewpoints about the Fair to sabotage the Party and State.
During the Fair: Communicate programs and activities at the 2025 Fall Fair.
Urgently complete preparations to ensure the successful organization of the 2025 Autumn Fair
Continuously updated information on activities taking place at the Fair (Displays, introductions, seminars, in-depth discussions: parallel with exhibitions and entertainment activities, seminars, academic discussions. Topics are carefully selected, focusing on current and strategic issues of the industry, such as "Intellectual property in the digital age: Challenges and solutions", "Policies to support and promote the export of Vietnamese cultural products to the world", "Building a creative economic ecosystem in major cities".
Media meetings and autograph signings of famous authors, directors, actors, artists and national athletes. These activities aim to increase direct interaction between the public and those working in the fields of culture, art and sports, creating closeness and spreading inspiration.
Exploiting articles and stories that highlight the great achievements under the Party's leadership. Focusing on reflecting the spirit of serving the people.
Fight and prevent false, hostile, and distorted information and viewpoints to sabotage the Party and State.
After the Fair: Communicate about the results, influence, significance, echoes, good impressions, etc. of the Fair.
Spread positive values and advanced examples, contributing to creating motivation to promote and strengthen the spirit of solidarity and creativity, and enhancing the responsibility to devote oneself to the Fatherland.
Fight and prevent false, hostile, and distorted information and viewpoints to sabotage the Party and State.
Implementing organization:
The Ministry of Culture, Sports and Tourism requests that news agencies and newspapers closely follow the content of this Plan and actively increase news, articles and reports to communicate about the Fair.
Promote communication on cyberspace and social networking sites of press agencies; create unique hashtag sets and run ads to increase interaction.
Organize seminars and forums to deepen and clarify policies, viewpoints, orientations and major decisions to achieve important, comprehensive and historic achievements in the fields of economy, culture, society, national defense, security, foreign affairs... in the period; discuss major policies of the Party, guiding ideology of the Politburo, Secretariat, headed by General Secretary To Lam, especially new issues and urgent issues arising from practice.
Vietnam Television will take the lead in developing a plan to broadcast the Opening and Closing Ceremonies of the Fair live; Voice of Vietnam will broadcast the Opening and Closing Ceremonies of the Fair live. Produce and broadcast trailers to promote the Fair.
Vietnam News Agency strengthens communication and promotion activities on its information channels and platforms based on the identity of the 2025 Autumn Fair agreed upon by the Steering Committee.
The Ministry of Industry and Trade is requested to develop and publish press releases and special articles for communication before, during and after the Fair to provide to domestic press reporters. Direct Vietnamese Trade Offices abroad to coordinate in disseminating information about the Fair to partners, import enterprises, trade promotion organizations and international press agencies.
Propose that the Hanoi People's Committee direct the Department of Industry and Trade; Department of Culture and Sports; Department of Tourism to coordinate in implementing visual propaganda work before, during and after the Fair.
Source: https://bvhttdl.gov.vn/day-manh-truyen-thong-truoc-trong-va-sau-ve-hoi-cho-mua-thu-nam-2025-20251022165524348.htm
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