Bringing national brands to the world - Vinamilk's "Brilliant journey"

Vinamilk , the 6th most valuable dairy brand in the world, continues to be honored as Vietnam National Brand 2024, continuing a special and different journey of the only Vietnamese dairy company to hold this title for 16 consecutive years.

Not just a title With many outstanding results in the past 2 years, especially the impressive brand identity innovation in 2023, Vinamilk was once again honored as the National Brand 2024 (2024-2026 period). This result helps Vinamilk maintain its achievement as the only unit in the dairy industry to own this title for 16 consecutive years. Previously, this brand also contributed to the glory of the Vietnamese National Brand in the international arena when it ranked 6th most valuable milk brand globally and the most valuable food brand in ASEAN.

Mr. Le Hoang Minh, Production Executive Director, represented Vinamilk to receive the National Brand Cup.

In this selection, Vinamilk has 10 brands that have achieved the National Brand. Among them, there are many brands that are leading the domestic consumer market share such as: Ong Tho and Ngoi Sao Phuong Nam - 2 brands that help Vinamilk condensed milk maintain its position as the most chosen by Vietnamese consumers for many consecutive years; Probi - the number 1 yogurt drink brand in Vietnam for 5 consecutive years; or Vinamilk yogurt brand is also leading the market with a market share 4 times higher than its closest direct competitor.

Notably, out of 10 product brands, more than half are Vinamilk's main export products, including: Dielac, Sure Prevent Gold, Vinamilk 100% sterilized fresh milk, Ong Tho, Ngoi Sao Phuong Nam, Vinamilk yogurt and Probi yogurt drink. This group of brands alone contributes up to 90% of Vinamilk's total annual export turnover.

"In 2023, Vinamilk will comprehensively renew its brand identity. And not just the brand, Vinamilk is making innovations in many aspects, including digital transformation and green transformation. This will take the brand further on a new journey, contributing to the development of the national brand in general. How can international consumers perceive Vietnamese products and brands as creative, unique and high-quality?", Mr. Le Hoang Minh, Executive Director of Production, representative of Vinamilk shared.

Products achieving National Brand in 2024 are also Vinamilk's key export products, present in many major markets such as Japan, USA, Korea, Canada...

The export market has also expanded rapidly, from 42 countries/territories in 2010 to 62 markets in all 5 continents. Total cumulative export revenue reached more than 3.4 billion USD, with nearly 400 product SKUs including powdered milk, fresh milk, yogurt, condensed milk... This shows the great effort of enterprises in bringing the Vietnamese national brand to the international level.

Besides traditional markets, Vinamilk is going further, expanding to many new markets in regions such as South America, Africa, Australia...

Ready to enter the "green era"

Not only pioneering in the economic field, the representative of the Ministry of Industry and Trade assessed that enterprises with products achieving the National Brand are also the leading force for green development trends, contributing to creating a prosperous, sustainable and happy Vietnam in the future.

At Vinamilk, sustainable development practices were implemented very early, from production in factories and farms to consumption and community activities. These strategies were systematized and standardized according to international practices when the company published a Sustainable Development report according to international standards in 2012 - a time when Vietnam did not have mandatory regulations on preparing and publishing this report.

A system of 14 factories meeting many international standards and green production practices helps Vinamilk meet the increasingly high criteria of many export markets.

In the international market, this helps businesses to be ready to overcome "green barriers", responding to the growing trend of sustainable development worldwide , especially in terms of environmental protection, reducing greenhouse gas emissions...

A recent strong mark of Vinamilk in the journey of sustainable development is the announcement of the goal of achieving net zero emissions (Net Zero) by 2050. Immediately after that, the enterprise also announced the first 3 units to achieve carbon neutrality according to the international standard PAS2060:2024. Before that, Vinamilk became the first representative of Vietnam to participate in the global dairy industry initiative on Net Zero - Pathways to Dairy Net Zero 2050.

Vinamilk is the first unit in the dairy industry to have factories and farms that are carbon neutral according to internationally recognized standards.

These efforts have helped the brand to be ranked in the Top 5 most sustainable milk brands globally and leading in Vietnam. Notably, Vinamilk's sustainability awareness score is rated the highest, surpassing many other big names in the world's dairy industry./.

Source: https://www.vinamilk.com.vn/vi/tin-tuc-su-kien/2669/dua-thuong-hieu-quoc-gia-vuon-tam-the-gioi-hanh-trinh-ruc-ro-cua-vinamilk