Vietnamese goods conquer the world through e-commerce

From very familiar products, Vietnamese businesses have learned how to innovate, build brands and affirm their position in the international market. In the context of increasingly deep globalization and digitalization, e-commerce is no longer an auxiliary sales channel, but has become a core part of Vietnam's economic development and export strategy.

Vietnamese branded coffee products are sold on the Amazon e-commerce platform.

Success of Vietnamese brands

If in the past, for Vietnamese goods to reach customers in countries around the world , they had to go through import intermediaries, now many brands have directly brought products to global consumers on Amazon.

A typical example is the story of Vida Farm. Starting from the desire to bring natural Vietnamese drinks to the world, Vida Farm chose to build its own brand instead of exporting raw products.

Familiar herbs such as soursop, bitter melon, hibiscus or turmeric are meticulously processed and packaged in modern, environmentally friendly kraft packaging.

On Amazon, the company positions its products as “natural, healthy herbal drinks,” targeting the healthy lifestyle trend of American consumers. At the same time, it leverages Amazon’s digital tools to develop new flavors, optimize logistics through FBA, and tell its brand story with Brand Registry and A+ Content.

After just one year, Vida Farm has reached the million-dollar revenue milestone, rising to the top of the herbal tea industry, with an average rating of 4.7+. This success affirms the potential of Vietnamese agricultural products when knowing how to differentiate and effectively exploit global e-commerce.

Or the VINUT brand, which has transformed familiar fruits such as Ben Tre coconut, Dong Giao mango, Phan Thiet dragon fruit to soursop... into tropical-flavored soft drinks with a strong Vietnamese imprint, without added sugar, and with packaging tailored to suit tastes. Instead of exporting raw, businesses invest in deep processing and choose Amazon as a launching pad to directly reach international consumers.

Thanks to a well-planned strategy, VINUT achieved 170% revenue growth, a 4.5-star rating, and is increasingly popular with international customers. This success affirms that when knowing how to exploit the advantages of agricultural products and invest in brands, Vietnamese businesses can completely reach global standards.

According to experts, the success of brands such as NEWBAM, Vida Farm or VINUT is not only an individual story, but also shows that a new door has opened for Vietnamese goods. In particular, it is a golden opportunity for Vietnamese agricultural products and goods to affirm their position on the global trade map, while inspiring many other businesses to boldly step out into the ocean.

According to statistics from the Ministry of Industry and Trade , Vietnam's e-commerce is maintaining a growth rate of about 20% per year. It is forecasted that by 2025, the market size could reach 25 billion USD, equivalent to 10% of the total retail sales of goods and consumer service revenue nationwide. These figures show that e-commerce is becoming an indispensable part of the national economic development strategy.

Hanoi brings Vietnamese products to e-commerce platforms

According to the Hanoi Department of Industry and Trade, in recent times, Hanoi has actively applied digital transformation to improve the quality and expand the consumption market for OCOP products. Thereby, helping OCOP entities access large consumption markets on e-commerce platforms such as Shopee, Tiki, Lazada, etc.

As the leading locality in the country in terms of the number of OCOP products with 3,463 products achieving 3 to 5 stars, many of which have been exported to demanding international markets, since 2020, Hanoi has coordinated with e-commerce platforms such as Postmart, Voso, Shopee, Tiki, Lazada to support OCOP entities to sell online.

Some typical OCOP products of Hanoi are available in the digital environment such as: Minh Hang frozen green rice (Me Tri village), Phu Vinh bamboo and rattan products (Chuong My), Bat Trang ceramics... These are all traditional products that have been certified with 3-5 star OCOP, have advantages in cultural identity and meet modern consumer needs well.

MD Queens Joint Stock Company General Director Trinh Thi Kim Thu shared that in the 4.0 era, if not digitally transformed, the company would be limited to local sales or through intermediaries. Thanks to the application of technology, we can now reach customers nationwide quickly and conveniently. In addition, the company also applies technology to implement promotional programs aimed at target customers.

Nguyen Van Vinh, owner of Vinh Linh fine art wooden furniture production facility (Phu Xuyen commune), informed that in the past, our sales depended largely on traders. Now, thanks to the support from authorities at all levels, we are confident in entering the digital platform. Products are promoted quickly, the rate of orders via e-commerce currently accounts for 60%, even at times reaching 80% of total orders. This is a great step forward, helping the facility not only sell products, but also build a long-term brand.

In order to contribute to expanding the market, promoting exports and increasing distribution channels for products and goods of enterprises, cooperatives and business households in the city, on September 23, the Hanoi People's Committee issued Plan No. 256/KH-UBND on implementing the program "Digital booth - raising the level of the capital's traders" to promote the growth of the proportion of digital economy in the GRDP of Hanoi city.

Accordingly, the city will select products under the One Commune One Product (OCOP) Program and other strong products of the city to put on the "Hanoi Capital Product Booth"; strive for more than 60% of products in each OCOP product group (excluding fresh and processed agricultural and aquatic products in the food group) to be put on this digital booth... Thereby, contributing to promoting the development of the digital economy of the Capital Region, promoting the campaign "Vietnamese people prioritize using Vietnamese goods".

Source: https://hanoimoi.vn/hang-viet-chinh-phuc-the-gioi-qua-thuong-mai-dien-tu-719334.html