iPhone Air price reduced by millions after one month on shelves

(Dan Tri) - In mid-September, the iPhone Air and iPhone 17 product lines were officially released in the Vietnamese market. After a month, Apple's authorized dealers simultaneously adjusted the price of the iPhone Air.

Specifically, the iPhone Air is currently being offered at VND30 million for the 256GB version, a VND2 million discount compared to the listed price. The 512GB and 1TB memory versions are also being adjusted down by VND1-2 million depending on the different color options.

iPhone Air price reduced by millions after one month on shelves in Vietnam (Photo: 9to5mac).

The above discount is considered quite large, especially for a product line that has just been released like the iPhone Air. Meanwhile, some versions of the iPhone 17 are still in short supply, and are even being pushed up in price on the "black market".

"iPhone Air is a completely new product line, expected to replace the previous iPhone Plus line. However, the market reception has not reached the expected level.

Currently, iPhone Air accounts for about 5% of total sales of the new generation of iPhone. The device has not yet made a significant breakthrough to become the main product in the group of newly launched devices," said a representative of the Minh Tuan Mobile system.

The iPhone Air is positioned as a replacement for the iPhone Plus lineup. Although it hasn't been a huge success, the iPhone Air still outsold the iPhone 16 Plus at the same time.

"In the same period last year, iPhone Air sales were about 2.5 times higher than iPhone 16 Plus. The fact that dealers adjusted prices down also contributed to stimulating demand, helping users access the product faster," said Ms. Van Thi Ngoc Yen, Apple product line director at Di Dong Viet.

The iPhone Air is known as the thinnest iPhone ever created by Apple. It uses a lightweight and durable titanium frame. Apple also equipped it with Ceramic Shield 2 coating to increase scratch resistance.

Apple is planning to cut iPhone Air production (Photo: GSMArena).

In return, the device only integrates a 48MP camera on the back. Meanwhile, most high-end smartphone models are now equipped with multi-camera systems for a more versatile photography experience.

In addition, due to the extremely thin design, Apple also had to remove the physical SIM tray on the iPhone Air to have more space for other components. The product only supports eSIM.

According to a new report from The Elec (Korea), Apple is planning to cut iPhone Air production due to lower than expected market demand. Specifically, iPhone Air production may be cut by about 1 million units.

It's not surprising that users are turning their backs on the iPhone Air. The product is impressively light and thin, but the value that the iPhone 17 and iPhone 17 Pro bring is much more impressive.

Source: https://dantri.com.vn/cong-nghe/iphone-air-giam-gia-tien-trieu-sau-mot-thang-len-ke-20251022230630480.htm