Tens of thousands of spectators and athletes immersed themselves in an emotional musical "party", an impressive opening for the largest sports - cultural - tourism journey in the Southwest region.
Music and sports festival stirs up the lotus land

Music made the Temple of Literature Square more exciting than ever. Tens of thousands of spectators shared the same explosive emotions at the VPBank Prime's Night music festival.

ISAAC's appearance excited tens of thousands of audiences and made them sing along. The male singer also brought a witty exchange, conquering the audience with interesting questions about VPBank Prime's 4th birthday and attractive gifts.

This is the first time DLow performed the song "End" - an impressive melody with a distinctive rap style that has conquered tens of thousands of audiences in the West. The VPBank Prime Zone and local Fanzone became a "sea of people" of enthusiasm, swaying to every beat of the music.


The Temple of Literature Square "exploded" when MONO appeared on stage, singing along with the local audience in endless cheers.

The enthusiastic cheers of the audience spread throughout the space, adding spirit and energy to nearly 12,000 athletes entering the fiery race track on October 12 (Photo: Organizing Committee).
Opening of VPBank Dat Sen Hong Music Marathon 2025

Within the framework of the music night, representatives of Vietnam Prosperity Joint Stock Commercial Bank (VPBank), Nexus Sport Events and local representatives announced the opening of the VPBank Dat Sen Hong Music Marathon 2025, opening an inspiring journey of sports - music - culture, marking the return of the largest-scale event in the Southwest region.

VPBank brings music and sports festival to Dong Thap (Photo: Organizing Committee).
Ms. Nguyen Thuy Duong - Director of VPBank's Communications and Marketing Center - shared at the opening ceremony: "For VPBank, this is an emotional journey. Because we always believe that physical and mental health and community cohesion are the values that create true prosperity for a nation and a country.
And therefore, VPBank is not only a bank providing financial services, but also a companion on the journey of spreading the spirit of healthy living - beautiful living - responsible living to the community".
At the event, the organizing committee of VPBank Dat Sen Hong Music Marathon 2025 donated 250 million VND from the race revenue, of which 100 million VND supported research and conservation of red-crowned cranes - the ecological symbol of Dong Thap Muoi; 100 million VND supported people in the northern provinces to overcome the consequences of natural disasters and floods and 50 million VND supported children in difficult circumstances.
This meaningful activity demonstrates the program's commitment to spreading sustainable values, linking sportsmanship with community responsibility, mutual love and protection of the natural environment.
This year's VPBank Prime Night also marks the 4th birthday of VPBank Prime - a pioneering digital financial brand for the dynamic, creative and innovative young generation.
After 4 years of establishment and development, VPBank Prime has attracted nearly 2.4 million customers and was honored by Global Banking & Finance Review as "Best Bank for Millennials and Gen Z Vietnam 2025".

VPBank Prime Night ended with cheers from the audience, but the echoes still lingered in every smile, every heartbeat and eager eyes of the athletes. Everyone was ready to join the breakthrough race, where every step, every smile carried positive energy and pride of the land of pink lotus.
Source: https://dantri.com.vn/giai-tri/khong-khi-soi-dong-tai-dem-nhac-prime-night-vpbank-dat-sen-hong-music-marathon-2025-20251013155005315.htm
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