Mena Gourmet wins 'Inspiring Brand' award at APEA 2025

DNVN - On October 9 in Ho Chi Minh City, Mena Gourmet supermarket was honored with the "Inspirational Brand Award" at the Asia Pacific Enterprise Awards (APEA) 2025.

APEA is one of the most prestigious business awards in the region, organized by Enterprise Asia. With the theme “Honoring businesses leading the future”, APEA 2025 honors pioneering organizations that are able to adapt quickly and create positive impacts in the volatile economic and technological context.

Mr. Nguyen Ngoc Quy represented Mena Gourmet to receive the “Inspiring Brand” award at APEA 2025.

The “Inspirational Brand Award” within the framework of APEA 2025 recognizes Mena Gourmet’s efforts in shaping a modern, positive and sustainable lifestyle for Vietnamese consumers. This is one of the most sought-after awards of APEA.

This award honors businesses whose products or services inspire, positively impact the community, and are trusted and supported by the public. The winning brand in this category is considered a strong source of inspiration for society, leading with vision, consistently spreading sustainable values, and having a profound impact on the community.

According to the Award Council, Mena Gourmet was selected because it has demonstrated excellent performance in the award's evaluation criteria, especially in its distinct development model, innovative ability, humanistic vision and positive contribution to the Vietnamese consumer community.

After only one year of launching, the Mena Gourmet brand has demonstrated its outstanding ability in building a new consumer style for Vietnamese people - considering shopping not just a transaction, but an experience associated with quality of life.

Three outstanding factors that make up the mark of Mena Gourmet include: Product quintessence - carefully selecting international standard products, exclusively imported products from Italy, while honoring Vietnamese agricultural products and specialties. Technology and experience - applying artificial intelligence, smart sensors and cashless payment (Mena Tap & Go) to bring a convenient, safe and modern shopping experience.

Along with that is the humanistic value - commitment to accompany Vietnamese enterprises in the era of national growth, support the development of the OCOP brand, accompany the people of Tay Giang - Quang Nam and bring the agricultural heritage - Thanh Ha Lychee, closer to urban consumers.

Mena Gourmet currently owns a large strategic partnership system, gathering many leading domestic and international brands such as MM Mega Market, Vinamilk , Dong Tam, KIDO, Trung Nguyen, Tefal, Lock&Lock, Sunhouse, along with cooperation from the Consulate General of Italy and New Zealand in trade promotion and cultural exchange programs.

In addition, Mena Gourmet is also chosen by large corporations and enterprises such as Vietjet, HDBank, Vikki Digital Bank, Galaxy Holdings, Victoria School, Phu Long, JW Marriott Residences and Keppel Vietnam - a testament to the brand's reputation, service quality and ability to meet high standards.

Mr. Nguyen Ngoc Quy - Deputy General Director of Menas Group, shared: "This award is a recognition of our commitment: believing in elite quality, transparency and the ability to inspire a healthy lifestyle. An inspirational brand must dare to pioneer and always put the value of consumers first."

Different from the traditional supermarket model, Mena Gourmet aims to build a “gourmet ecosystem” where customers can simultaneously experience a supermarket, restaurant, wine cellar, perfume – cosmetics, entertainment area, pharmacy and bookstore. By combining cuisine, utilities and technology, Mena Gourmet is creating a retail model that reflects the comprehensive consumption trends of modern cities.

In its operations, Menas Group deploys an ERP system, an e-commerce platform, and a professional QA-QC team to ensure international standards. The company also invests heavily in human resource development, cooperating with the IBH Hospitality Training Academy and the Victoria Institute of Banking, Finance and High Technology to foster management skills and specialized expertise for its staff.

According to the plan, by the end of 2025, Mena Gourmet will operate 10 supermarkets in Ho Chi Minh City and aims to expand to 100 points of sale nationwide in the next phase. Mr. Nguyen Ngoc Quy affirmed: "Success at APEA 2025 is the driving force for Mena Gourmet to continue spreading positive energy, develop sustainably and become a symbol of the new lifestyle of Vietnamese people".

Mena Gourmet is one of the brands of Menas Group with the orientation of developing a comprehensive retail and service ecosystem, pioneering in creating a modern and humane lifestyle. After 1 year of construction and development, Mena Gourmet has continuously won prestigious awards such as "Excellent luxury retail brand" by Mastercard and Vietcetera, "Inspiring Vietnamese Brand Imprint" by HTV and the Center for Trade and Investment Promotion.

APEA is one of the most prestigious business awards in the region, organized by Enterprise Asia. This year, with the theme “Honoring businesses leading the future”, APEA 2025 honors pioneering organizations that are able to adapt quickly and create positive impacts in the volatile economic and technological context.

Hai Chau

Source: https://doanhnghiepvn.vn/doanh-nhan/mena-gourmet-dat-giai-thuong-thuong-hieu-truyen-cam-hung-tai-apea-2025/20251010025229229