Many Vietnamese villages can be "The most beautiful village in the world"

Many Vietnamese villages can be

Cam Thanh Village, Hoi An is in the top 20 most beautiful villages in the world voted by Forbes. Photo: Nguyen Hoang

Cam Thanh, Hoi An - the village at the end of the river and the beginning of the sea, where the three rivers Thu Bon, Truong Giang, and Lo Canh Giang converge, has just been honored by Forbes magazine (USA) as number 20 in the 50 most beautiful villages in the world.

Next, Thanh Ha pottery village has just been awarded the “Best Community Tourism Destination of 2025”. These are not just honorary degrees, but the result of a development mindset that knows how to respect and preserve the origin.

While many localities are rushing to concretize and level rice fields to build urban areas, Hoi An chooses to preserve village land and maintain the rural lifestyle. The people of Cam Thanh are not forced to leave to give land to investors but are accompanied and masters of their own living space. They do tourism with their skills, memories and kindness.

A thatched roof house next to a row of water coconut trees can also be a tourism product. A trip on a basket boat, a country meal, a folk song... all become economic values. The government does not intervene harshly but creates, guides, supports, and opens the way for people to live well, get rich while still preserving the village.

Before being honored by Forbes, the village sold about 100 million VND in tickets per day. After the honoring ceremony, that number increased to 170 million VND, not to mention the revenue from basket boat services, food, accommodation... bringing in tens of billions of VND each year. Obviously, this is not just a cultural story but an effective, sustainable, and humane economic problem.

The same is true for Thanh Ha pottery village in Hoi An. People still mold clay and shape pottery with their hands, but instead of “making it for wholesale sale”, they “make it for tourists to experience”. Community tourism here does not destroy heritage but nurtures it, does not take away but enriches identity.

Previously, Tan Hoa (formerly Quang Binh) was also honored by the World Tourism Organization (UNWTO) as the World's Best Tourist Village in 2023 - thanks to developing a climate-adaptive tourist village model, providing diverse experiences for tourism from homestay, farming experience, dining at local homes, souvenir stalls and other diverse tourism services.

In the context of rampant urbanization, when many rural areas lose their land, their jobs, and their roots, Hoi An proves a different way: to preserve and develop, to live well on their own land. That is development without compromise, it is the wealth from culture, not from abandoned land or villas.

Forbes magazine honored Cam Thanh as the 20th in the 50 most beautiful villages in the world, or UNWTO honored Tan Hoa as the best tourist village in the world - as a natural and inevitable thing. This is also a message: let's join hands to preserve natural resources and cultural values of the countryside; we must know how to combine nature and people; between ecology and culture to develop and to get rich.

Cam Thanh, Thanh Ha in Hoi An, Tan Hoa in Quang Tri are small villages, but they contain great lessons. That is, development does not mean destroying the old, but renewing traditional values with human intelligence and sincerity - which many Vietnamese villages can completely apply successfully.

Laodong.vn

Source: https://laodong.vn/du-lich/kham-pha/nhieu-lang-que-viet-nam-deu-co-the-la-lang-dep-nhat-the-gioi-1586907.html