With the theme “Showcasing Future-Ready Enterprises”, APEA 2025 is organized by Enterprise Asia to honor pioneering organizations and leaders who proactively adapt to the future in the context of strong technological development and global economic fluctuations.
This year, the awards are presented in four main categories: Corporate Excellence Award, Inspirational Brand Award, Fast Enterprise Award, and Master Entrepreneur Award.
The honored businesses and individuals all possess outstanding achievements in innovation, while also making efforts and persevering in their commitment to creating sustainable value for society.
Thanks to positive growth results and sustainable development orientation, in line with the spirit of APEA 2025, PNJ was simultaneously named in two outstanding categories, affirming its position as the leading jewelry and Lifestyle retailer in Vietnam, demonstrating the company's efforts to integrate into the region.

PNJ was honored in two categories including Fast Growing Enterprise and Outstanding Asian Enterprise (Photo: Hung Nguyen).
Despite the challenging market context, in 2024, PNJ still achieved VND 37,823 billion in revenue, after-tax profit reached VND 2,113 billion, a record level in its operating history, paid more than VND 2,100 billion to the state budget, leading the retail business sector.
In the first 6 months of 2025, PNJ continued to record net revenue of VND 17,218 billion, and profit after tax of VND 1,115 billion, retail revenue maintained a positive growth rate of 5.5% over the same period.
PNJ representative shared that the company created new "miracles" even in especially difficult times, showing its ability to adapt flexibly based on a strong internal foundation that has been recreated and tempered over the years.
Renewed professional retail capabilities, combined with a dedicated and committed team of employees, have helped PNJ continuously innovate customer approach methods with increasing sharpness.
Accordingly, PNJ continuously invests in expanding the scale of its retail chain, improving operational efficiency and upgrading customer experience. The company plans to diversify its investment portfolio, develop supporting areas that are highly synergistic with its core business activities such as high-end consumer products, men's fashion , etc.

According to Brand Finance’s report, PNJ’s brand value has continuously increased over the past 10 years, especially in the 2022-2025 period, increasing by nearly 43%, from 367 million USD to 523 million USD. In 2025, PNJ will continue to be in Brand Finance’s “Top 10 Strongest Vietnamese Brands” and maintain its position as the most valuable jewelry retail brand in Vietnam.
Along with impressive business achievements, PNJ is also one of the pioneering enterprises to comprehensively and harmoniously apply the three ESG pillars in its sustainable development strategy, including: environmental protection (Environment), social responsibility (Social) and application of advanced governance standards (Governance).
With the statement “PNJ acts responsibly to honor the beauty of people and life in a sustainable way”, the company has implemented many activities to create an impression such as: Cinderella's Dream, Warm Hands Connecting, 0 Dong Mini Supermarket, Happy Young Family... accompanying the community with practical actions.

PNJ representative added that the two awards at APEA 2025 recognized the efforts of the long-term innovation and development process, in which the enterprise focused simultaneously on improving management capacity, applying technology in operations, developing human resources and creating sustainable values for the community.
In the strategy to 2030, PNJ is determined to maintain its position as the largest Lifestyle retail system in the country and reach the world .
Source: https://dantri.com.vn/kinh-doanh/pnj-nhan-2-giai-thuong-tai-asia-pacific-enterprise-awards-2025-20251010093458364.htm
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