Creating momentum for Quang Tri agricultural products

QTO - At the exhibition of national achievements "80 years of the journey of Independence - Freedom - Happiness" in celebration of the 80th anniversary of the National Day of the Socialist Republic of Vietnam (taking place from late August to mid-September 2025 in Hanoi), the OCOP booth of Quang Tri province has become a highlight attracting tens of thousands of visitors. Not only promoting products and affirming local brands, the booth also contributes to building trust in the quality of Quang Tri agricultural products in the domestic market and towards international export.

Among the 15 exhibitors at the Quang Tri OCOP booth, Tuan Linh Clean Mushroom Production and Agricultural Business Cooperative brought 10 OCOP products recognized from 3 to 4 stars. In particular, two potential products, vegetarian fish sauce and wood ear mushrooms, attracted the attention of many customers. During the exhibition, the Cooperative sold hundreds of products, earned impressive revenue, and received many new orders from partners.

Mr. Nguyen Quoc Huong, Chairman of the Board of Directors of the Cooperative, shared: "Participating in the exhibition "80 years of Independence - Freedom - Happiness journey" is a very meaningful opportunity for the Cooperative to promote its products, learn more experiences from other units, and expand connections and cooperation in the future. This is also an opportunity for the Cooperative to affirm its brand and contribute to the overall development of Quang Tri agricultural products".

Participating in the exhibition "80 years of journey of Independence - Freedom - Happiness" is an opportunity for Quang Tri agricultural products to increase their value - Photo: D.V

Not only Tuan Linh Clean Mushroom Production and Agricultural Business Cooperative, the dried sweet potato products of Linh Hue Company Limited also left their mark at the event. At the exhibition, this unit sold 700-800 kg of dried sweet potato, contributing to spreading the brand of the typical product of the "Lao wind, white sand" region, leaving an unforgettable aftertaste in the hearts of visitors. The highlight of the OCOP space is also the flavor of Khe Sanh coffee brewed on the spot. Many visitors, when enjoying it, could not hide their surprise at the quality of Quang Tri coffee, which has long been associated with the red basalt soil of the Central Highlands. The presence of Khe Sanh coffee has contributed to creating diversity, affirming the potential for developing the province's typical products.

According to Deputy Director of the Department of Culture, Sports and Tourism Mai Xuan Thanh, the exhibition "80 years of the journey of Independence - Freedom - Happiness" is not only a place to display products, but also a "stage" for Quang Tri to comprehensively introduce the strengths of local agricultural products and specialties. The province's booth is scientifically and modernly designed with 5 main spaces, each space brings different experiences, from displaying and introducing products, to tasting experience space, connecting consumption and promoting culture.

Among them, the OCOP space is one of the special highlights. Visitors can witness the processing process and directly taste many typical products. From fish sauce, turmeric starch, medicinal herbs, to herbal teas, deeply processed agricultural products... all are introduced in a friendly and professional style. This is the reason why the Quang Tri booth is always crowded with customers, many products are constantly "out of stock" and need to be replenished.

That attraction is demonstrated by the results of the 19 days of the exhibition (August 28 - September 15, 2025), the Quang Tri booth welcomed about 112,000 visitors, an average of nearly 6,000 people per day. On the two peak days of August 30 and 31 alone, the number of visitors reached 11,000-12,000 per day, creating a rare bustling atmosphere. Not only were there many visitors, the economic efficiency was also very clear. Revenue from OCOP products at the exhibition alone reached about 1.6 billion VND - a number that not only shows the consumption of agricultural products but also demonstrates the confidence of consumers in Quang Tri's typical products.

Quang Tri province's OCOP booth attracts many visitors and shoppers - Photo: D.V

Evaluating the effectiveness of the event, Mr. Thanh said: This exhibition is an important stepping stone for Quang Tri OCOP products to go further, not only stopping at the domestic market but also aiming for export. "Each product consumed not only brings in revenue, but also carries a story about the culture, diligence and creativity of the people of Quang Tri. This is the sustainable value we are building."

In fact, the success of the exhibition shows that Quang Tri agricultural products are not only rich in potential but also competitive in the large market. OCOP products from 3 to 4 stars, many potential products are being invested in upgrading, which is a testament to the efforts of innovation and creativity of people and businesses. The exhibition also opens up opportunities for long-term connections between cooperatives and businesses of Quang Tri with domestic and foreign partners. Many cooperation ideas are laid the foundation, promising to create a new momentum for local agricultural products.

The impressive presence of Quang Tri's booth at the exhibition of national achievements "80 years of Independence-Freedom-Happiness journey" not only brought in significant revenue, but more importantly, it built trust and affirmed the position of Quang Tri agricultural products brand on the "OCOP map" of the whole country. From the rich flavor of vegetarian fish sauce, the sweet and sticky taste of dried sweet potatoes, to the passionate cup of Khe Sanh coffee... all have contributed to creating the image of a dynamic and creative Quang Tri, gradually raising the value of agricultural products, affirming the local brand in the journey of integration and sustainable development.

Peace of Mind

Source: https://baoquangtri.vn/kinh-te/202510/tao-suc-bat-cho-nong-san-quang-tri-8a40aac/