Build a variety of products to attract tourists

On February 5, speaking with a reporter from Dai Doan Ket Newspaper, Mr. Le Truong Hien Hoa - Deputy Director of the Ho Chi Minh City Department of Tourism affirmed that in the coming time, the city will build many types of tourism products to attract tourists.

Ho Chi Minh City's New Year's Eve fireworks display also attracts a large number of tourists from other provinces and cities.

Many typical tourism products

Reporter: Sir, during the Lunar New Year 2025, Ho Chi Minh City recorded a large number of tourists coming to visit and have fun . It is known that the number of tourists this year increased compared to the same period, can you share more specifically?

Mr. Le Truong Hien Hoa: During the 2025 Lunar New Year, the city's tourism industry has seen a strong growth in the number of tourists compared to last year. According to statistics, the number of international visitors to the city during the New Year reached 87,358, an increase of 16.5% over the previous year, while the number of visitors to tourist attractions reached 2.1 million, an increase of 16.7%.

The city also recorded impressive growth in the number of visitors staying at 150,000 and room occupancy rate at 65%, up 44.4%. Revenue is estimated at about VND 7,690 billion, up 17.4% over the same period in 2024 (2024 is VND 6,550 billion).

Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism.

In fact, maintaining public safety and order, reducing traffic accidents and traffic congestion has helped tourists feel more secure when visiting and relaxing in the city.

According to you, what is the reason why the city attracts a large number of tourists in the early spring?

The 9-day Tet holiday provides visitors with the opportunity to participate in long-term tourism activities, including shopping and night tours. In addition, the city also organizes many diverse tourism products, attracting a large number of visitors.

Crowds of people visit Nguyen Hue flower street on the occasion of Lunar New Year 2025.

Typically, spring tours and typical tourist attractions such as Nguyen Hue Flower Street with the theme "Brocade and flowers, happy Spring" have attracted millions of visitors; Spring flower market "On the wharf under the boat" is a unique cultural space, combined with charity programs; the flower street of love is a model combining art and supporting small traders; Phu My Hung spring flower festival is a special destination for bonsai lovers... Besides, double-decker bus tours and river tourism are all attractive products that help the city attract a large number of tourists.

Foreign tourists enjoy the joyful spring atmosphere in Ho Chi Minh City.

We can clearly see that the operation of Metro Line 1, the river bus route and the Saigon River Park has greatly improved the mobility and experience for tourists. This is also one of the strengths that helps the city become an attractive destination for tourists from the provinces to come and experience spring.

Increase promotions and product variety

Have promotional programs and tour discounts from tourism businesses contributed significantly to stimulating tourism demand in recent times , sir ?

Promotional programs and tour discounts from travel businesses have greatly contributed to stimulating tourism demand during the 2025 Tet holiday. Most travel businesses have launched attractive incentives such as: giving gifts, ticket discounts, travel combos, incentives at hotels, restaurants and spa services. For example, many hotels have discounted room rates by 20-30%, and food and spa services also have special incentive packages for tourists.

In particular, during the recent Tet holiday, many travel agencies also launched new tours with competitive prices through discount programs. This contributed to a significant increase in the number of visitors and tourism revenue during Tet.

What do you think about the tourism market in the coming time? What programs does the city need to promote attracting more tourists?

In my opinion, the city’s tourism market will continue to be vibrant in the coming time with the ambitious 2025 tourism development plan. Specifically, the city aims to welcome 8.5 million international visitors and 45 million domestic visitors, with total tourism revenue of up to VND260,000 billion.

People visit and stroll at the Spring Flower Festival.

To implement the above plan, the city's tourism industry must implement a series of solutions. Deployment Key tourism products such as cultural - historical tourism (Saigon Special Forces, Revolutionary Museum), eco-resort tourism (Can Gio), MICE tourism, cruise tourism... will continue to be promoted.

The city will organize more cultural events and special festivals such as the 50th anniversary of the Liberation of the South, the Ho Chi Minh City Ao Dai Festival, the River Festival, large-scale sports and entertainment activities. In particular, focusing on organizing a series of events during the festival to create highlights for tourists.

Strengthen tourism promotion on digital platforms such as: using digital technology , smart tourism maps and 3D/360 applications to enhance the experience for tourists. Promote multimedia communication on international channels and social networks to promote the city's image.

Wearing Ao Dai to take Tet photos has become a beautiful cultural feature of Vietnamese people.

At the same time, the city continues to build unique tourism products and develop night tourism and shopping tourism to meet the needs of high-end tourists and international visitors. Conduct roadshows and participate in international tourism fairs to introduce the city, while developing tours connecting provinces and cities in regional linkages, expanding the international tourist market from Northeast Asia, Western Europe and North America.

With these solutions, I believe that the city's tourism industry can maintain its growth momentum, achieve its goals by 2025, and ensure sustainable, long-term development for the tourism industry in the following years.

Source: https://daidoanket.vn/xay-dung-nhieu-loai-hinh-san-pham-de-tao-suc-hut-cho-du-lich-10299355.html