TPBank app turns financial transactions into a 'fandom-filled' experience

With the Em Xinh interface set, ChatPay KOLs cards and Em Xinh version 2in1 Flash card, TPBank App affirms that it is not only a convenient digital bank but also a "top life assistant" of Gen Z.

The "collab" with the Em Xinh show "Say Hi" turned the TPBank App into a familiar, trendy and super unique symbol.

As a new reality music show, gathering many famous young artists, "Em Xinh Say Hi" quickly created a wave of widespread influence, especially in the Gen Z community - the show's central audience group.

Possessing a youthful and modern spirit, “Em Xinh Say Hi” has a natural harmony with the main sponsor TPBank - a bank that positions itself as a brand for young people and a pioneer in digital experiences. Therefore, the TPBank App - a product developed by young-hearted people - also carries that spirit, so that each feature is not only convenient but also suitable for the “taste” of new generation customers.

Possessing a youthful, modern spirit, “Em Xinh Say Hi” has a natural harmony with the main sponsor TPBank. Photo: Vieon

This “matching of tastes” helps TPBank create a strong resonance effect alongside “Em Xinh Say Hi”. During the time the show aired, the number of TPBank App downloads increased by 200%, with one day exceeding 120,000 downloads.

According to Social Listening reports, for two consecutive months (July and August), TPBank led the industry in terms of positive sentiment index on social networks, with explosive discussions and receiving a "shower" of compliments from fans of the show. Discussions about the TPBank App continuously exploded, making this banking application one of the topics that was constantly mentioned along with the show.

Keeping up with the heat of the program and concert, TPBank continues to launch a series of utilities, integrating the TPBank App with GenZ's fandom culture and strengthening emotional connections with customers.

The Em Xinh interface on the TPBank App is standard Xinhiu quality, Gen Z's taste

TPBank "stormed" social networks when it launched the Em Xinh interface collection on TPBank App with images of 4 Em Xinh: Phuong Ly, Orange, 52Hz, Lyhan. In just a few minutes, the number of discussions related to TPBank App skyrocketed on platforms like Threads, Facebook, Instagram,... and immediately created a "Trend" to change the TPBank App interface.

TPBank "stormed" social networks when launching the Em Xinh interface collection on the TPBank App.

With just a few steps, the TPBank App will “transform” into your favorite Em Xinh style. In the morning, you can choose the dynamic Phuong Ly, and in the evening, “change the wind” to the personality Orange. If you “love” all four, you can freely change the interface every day. The TPBank App has gone beyond the concept of a normal banking app by turning the dryness of a financial application into a place for fans to express their personality and love for their idols.

On social networks, a series of Xinhiu (Em Xinh's fandom name) excitedly showed off screenshots of their idol's interface. To add more fun, TPBank launched the mini game "Change interface - Receive pretty gifts" with the reward of a limited Em Xinh logo bandana, making the "race" to change the TPBank App interface more exciting.

Xinhiu and exclusive gifts from TPBank

Money transfer must also be "pretty" with ChatPay idol cards

If the idol interface is already hot enough, the Em Xinh version of ChatPay cards makes the community continue to "faint up and down". ChatPay, which is TPBank's signature chat-style money transfer feature, now has a set of cards printed with Phuong Ly, Orange, and 52Hz images.

From now on, every transaction is no longer dry. You can send a cute card with a sweet message: "Here is Orange sending you a cup of milk tea!". The recipient who also uses ChatPay will immediately see the card appear, turning the transfer into an emotional and engaging action.

TPBank representative shared: “We want to turn dry transactions into emotional actions”. ChatPay is famous for its “Paste to Pay” feature - just paste the message content, the AI ​​system automatically fills in all the information. Now with the idol card, ChatPay further proves its “Xinhiu standard” position: Both convenient and emotional, in the spirit of “Top utility, Top life”.

Exclusive 2in1 Flash Cards for Xinhiu

Customers can open a Visa Flash 2in1 card Em Xinh Say Hi version right on the TPBank App

Right on the TPBank App, customers can open a Visa Flash 2in1 card, Em Xinh Say Hi version. This is a unique card line that integrates both credit and debit in one chip, bringing convenience to modern spending needs.

The limited edition Em Xinh has its own design bearing the program's mark, making the bank card more personal and trendy. In particular, customers who open a card early with only 1 dong will immediately receive an exclusive gift combo: a bandana and a set of cute idol stickers. For fans, the card is not only a financial tool, but also a "digital fanclub membership card", both for spending and to express love for idols and their own style.

Unique digital bank "lives at the top" with Gen Z

From changing the app's shirt with an idol interface, sending emotions via ChatPay cards, to opening limited edition cards, TPBank has proven that digital banking can be trendy, unique and close to Gen Z.

With the message "Top convenience, Top life", TPBank affirms that financial technology does not only stop at convenience and safety, but is also ready to "dissolve" with the culture and interests of young people.

TPBank App is in tune with the rhythm of life, emotions and trends of young people

For many Gen Z, the TPBank App is now like a digital fanclub of Em Xinh Say Hi - where the bank is in tune with the lifestyle, emotions and trends of young people. And this youthfulness and creativity has been recognized by a series of prestigious awards: WeChoice Awards 2024 named TPBank with the Z First-Rate award: The most favorite financial - consumer application of young people; the ChatPay feature continues to create an international storm when it was awarded the Best Social Banking Initiative in Asia Pacific 2025 by The Asian Banker.

Bich Dao

Source: https://vietnamnet.vn/app-tpbank-bien-giao-dich-tai-chinh-thanh-trai-nghiem-dam-chat-fandom-2451468.html