Viettien has just launched a collection of rose fabric shirts, continuing the direction of sustainable fashion development, with environmentally friendly materials that the company pursues.
In response to the trend of the times, in recent years, sustainable and environmentally friendly fashion has breathed new, positive air into the Vietnamese textile industry. In that story, there is the presence of Viettien. This enterprise emphasizes the high value of natural materials, and "pampered" the emotional value of customers in its own way. From the success of sustainable fashion collections such as bamboo, lotus, eucalyptus shirts, etc., Viet Tien has spread the spirit of sustainable fashion in the Vietnamese market. Constantly researching and improving to meet market needs, in April 2023, Viet Tien launched the rose fiber shirt collection to the market. The application of "love" material to fashion not only affirms its position, but also demonstrates Viet Tien's direction in the face of global integration trends. Characteristics of rose shirt Viet Tien representative said that rose fiber fabric comes from rose petals, crushed into powder, then dissolved in a specialized solvent, without the need for chemicals to produce rose fiber. With the meticulousness in the production process, rose shirt possesses many characteristics such as: soft, smooth, less wrinkled, cool, fast absorbent, UV resistant, skin protection... so it is suitable for hot climates like in Vietnam. Besides, this material also has antibacterial, deodorizing, and health protection properties for the wearer. The attraction of "love" material First launched on the market, the collection is inspired by roses - the material of love, rose shirt is a new breakthrough product line of Viet Tien.
Behind each design is an interesting combination of the image of a brilliant, seductive rose with the romantic temperament of a modern gentleman. By understanding the emotional values in clothing, Viet Tien has breathed life into the product, to bring freshness to the men's office fashion line. "Wearing a rose shirt, the charm of the rose image helps gentlemen become more confident, sophisticated, attractive and profound," the business representative shared. With a color palette following the 2023 trend, along with modern, romantic motifs, the collection hopes to conquer the most demanding people. A representative of Viettien shared that, likened to an angel of love, when touching a rose shirt, the soft feeling of the fabric is like a connecting thread, a catalyst that helps shorten the distance, making love more sublime. Going beyond the concept of a conventional gift, the rose shirt is expected to represent the delicate care and words that women want to say to the men they love. Because the intention sent into the rose shirt is not only a message wishing gentlemen success in their careers, but also contains the sublimation of all emotions. With the image of roses inspired by new and fresh ideas and outstanding characteristics of the product, the rose shirt collection promises to become a unique fashion language to help gentlemen express their "bravery - sophisticated taste", full of personal imprint. Not only writing a story of sustainable fashion with environmentally friendly materials, the rose shirt collection also contributes to bringing attractive charm and "unique value" to modern gentlemen.
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