Da Nang has two products achieving the title of national typical rural industrial products in 2025.

DNO - The Ministry of Industry and Trade has just honored two rural industrial products of Da Nang city as outstanding national rural industrial products. This is not only a source of pride but also a foothold for businesses to spread their brands.

MAYACA M4 Coffee product of MAYACA Coffee Company Limited, Da Nang city was honored by the Ministry of Industry and Trade as a typical national rural industrial product in 2025. Photo: VIET SANG

Brand pride

The Ministry of Industry and Trade has just held the 6th ceremony to honor and award certificates for outstanding national rural industrial products in 2025 with the theme "Sustaining identity, reaching out for development". Accordingly, the Ministry of Industry and Trade recognized 108 products and sets of outstanding national rural industrial products in 2025, bringing the total number of products honored at the national level through 6 voting periods to nearly 800 products.

Among the 108 products honored this time, there are 2 products from Da Nang city: Mayaca M4 Coffee product of MAYACA Coffee Company Limited (Hoa Tien commune) and Brown rice and seaweed bar product of Duy Oanh Green Agriculture Cooperative (Duy Xuyen commune).

Mayaca M4 coffee is a pure roasted coffee product, without seasoning, bringing a sweet taste, light sourness and little bitterness, processed by advanced roasting and grinding technology, bringing a characteristic, rich flavor, expressing the spirit of creativity, suitable for many brewing methods such as machine brewing, filter brewing, paper filter, etc. The coffee has a reddish brown color, average caffeine content for customers to enjoy a cup of strong, pure coffee.

The product Brown rice and seaweed bars is a nutritional product using locally available ingredients grown by farmers on the vast green fields of the vast Duy Xuyen region. The product is a combination of healthy ingredients found in brown rice, white sesame and Cu Lao Cham seaweed (Tan Hiep island commune), providing many vitamins, minerals and fiber for the body.

Ms. Pham Thi Duy My (white ao dai, 7th from left), Director of Duy Oanh Green Agriculture Cooperative, has a product called Brown rice bar and seaweed that was honored by the Ministry of Industry and Trade as a typical national rural industrial product in 2025. Photo: VIET SANG

Ms. Pham Thi Duy My, Director of Duy Oanh Green Agriculture Cooperative shared: “I am very happy and proud to receive this award. This is not only a personal honor but also a pride for my family and business. I hope that with this result, my products will continue to reach further, contributing to affirming the brand of Da Nang goods on the national product map."

Development and integration

According to Deputy Minister of Industry and Trade Phan Thi Thang, the typical products honored this time are not only outstanding in quality but also rich in regional identity, demonstrating the spirit of innovation and integration of the Vietnamese rural industrial community.

It can be seen that in the past 2 years, the rural industrial products of Da Nang city have made strong progress in quantity and quality, especially after the merger between Quang Nam province and Da Nang city. Accordingly, nearly 158 products have been recognized as typical rural industrial products at the provincial and city levels; 15 products at the regional level and 4 products at the national level. The products are increasingly diverse in types, have high usage value, demonstrate the potential for strong brand development, associated with local cultural identity and sustainable development trends.

Ms. Do Thi Quynh Tram, Deputy Director of the Department of Industry and Trade of Da Nang City, said that the city's two products were recognized as national-level rural industrial products in 2025, recognizing the continuous efforts of the business community and rural industrial production establishments. "This result not only affirms the increasingly strong competitiveness but also demonstrates the spirit of readiness to innovate and create of the business community and rural industrial production establishments in the integration era," Ms. Tram said.

Ms. Tram hopes that enterprises and rural industrial production establishments in the city will continue to make more efforts in maintaining and developing products. The subjects need to ensure criteria on market, technology, aesthetics, culture, environment, continue to innovate and develop products with high added value, in line with the city's socio-economic development orientation. At the same time, effectively take advantage of free trade agreements of which Vietnam is a member to expand markets, diversify products and participate more deeply in the global supply chain.

The success of enterprises and cooperatives producing rural industrial products in Da Nang city is not only the pride of the subjects but also a clear demonstration of the effectiveness of the industrial promotion program in promoting digital transformation, green transformation and international integration. This is also the driving force for Da Nang rural industrial products to continue promoting the spirit of "Sustainable identity - reaching out for development", bringing local products further in the domestic and international markets.

Source: https://baodanang.vn/da-nang-co-hai-san-pham-dat-danh-hieu-san-pham-cong-nghiep-nong-thon-tieu-bieu-quoc-gia-2025-3305534.html