Deepfake Besieges Social Network Sora, CEO of OpenAI Becomes “Global Meme”

OpenAI's AI video social network Sora exploded in popularity just days after its launch, but was quickly mired in controversy when a deepfake video of CEO Sam Altman emerged.

Sora 2, OpenAI's new AI video platform, is causing a global stir thanks to its ability to create incredibly realistic videos, sounds, and physical effects. The app allows users to upload their faces and voices to insert into videos, like an AI version of TikTok. (Photo: CNBC)

Just 24 hours after its release, a series of deepfake videos of CEO Sam Altman appeared, turning him into a “meme phenomenon” on social media. The viral effect was so strong that Sora invitation codes were sold widely on eBay. (Screenshot/Sora 2)

The tech world is divided, with one side praising Sora as a “technical pinnacle,” while the other fears it is a “global deepfake machine.”

OpenAI says it will soon add a safer content control mechanism for users.

“Sora is impressive, but we can’t say for sure that it will be as error-free as previous social platforms,” warns Harvard University professor Boaz Barak.

Meanwhile, many experts say that OpenAI is conflicting between the ideal of "human safety" and the goal of profit.

While controversial, there's no denying that Sora has ushered in a new era for AI video.

But the biggest question remains, can OpenAI control the “double-edged sword” they themselves created?

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