Over 6,000 business deals at Vietnam's largest B2B tourism event

DNVN - On the morning of October 16, at the Ariyana International Convention Palace in Da Nang, the Da Nang International Tourism Festival 2025 with the theme "Breakthrough" opened, marking the largest B2B (Buyers Meet Sellers) event in the country for the second time.

More than 6,000 business appointments were set up

The Da Nang International Tourism Festival 2025, chaired by the Da Nang Tourism Association in coordination with HorecFex Vietnam, attracted more than 400 domestic and foreign enterprises to participate (including 120 international travel companies, 190 domestic travel companies participating as buyers; 104 tourism service providers participating as sellers).

Performing the opening ceremony of Da Nang International Tourism Festival 2025.

Entering its second edition, the Da Nang International Tourism Festival 2025 has a larger scale and more in-depth content. In particular, the business connection space (B2B - Buyers Meet Sellers) is considered the highlight of the program and is one of the largest B2B events in the country.

Taking place over two days, October 16-17, the festival has more than 6,000 business appointments set up between Vietnamese and international tourism businesses.

Secretary General of the Da Nang Tourism Association Ho Thanh Tu said this is a record number in Vietnam so far, affirming the growing attraction and influence of Da Nang on the regional tourism map.

“Last year there were 80 trading tables, this year it has increased to 104 tables. There were even more than 20 sellers registered but the Organizing Committee had no more space to arrange. In addition, attracting 54 exhibitors and more than 110 sponsors are also impressive numbers of this event,” said Mr. Ho Thanh Tu.

According to Deputy Director of the Department of Culture, Sports and Tourism of Da Nang Tan Van Vuong, Da Nang International Tourism Festival 2025 makes an important contribution to the strategy of promoting destinations and enhancing the city's tourism brand. This is not only a simple promotional event but also a meeting place for Da Nang to affirm its position as a center of tourism, conferences and events in the region; a bridge for trade, a source of creative inspiration for businesses, tourists and the community.

More than 6,000 business appointments were set up at the fair.

Through seminars and thematic discussions, local businesses will also be updated on global tourism development trends such as the new tourism development orientation of Da Nang City, green tourism trends, digital technology applications, high-end experience products, exploiting new tourist markets such as CIS, Russia...

The festival also creates a long-term cooperation network between Da Nang businesses and travel agencies, hotels, and event organizers from many countries. This is an important foundation for building sustainable relationships, sharing customer sources, exploiting new markets, and working towards sustainable tourism development.

Connect and inspire collaboration

“The 2025 Da Nang International Tourism Festival is a great opportunity to connect, expand the market, exchange experiences and spread the image of the city after the merger with full potential, hospitality and affirm the brand of the destination of Asia's leading events and festivals. At the same time, expand international cooperation, attract investment, develop green tourism products, smart tourism, associated with preserving and promoting indigenous cultural values”, Mr. Tan Van Vuong emphasized.

Chairman of the Vietnam Tourism Association Vu The Binh also commented that with a dynamic, professional and creative spirit, the festival has created a large-scale tourism trade forum, attracting strong attention from domestic and international partners, businesses and media. This is not only a fair but also a space for convergence, connection and inspiration for cooperation for the entire industry.

At the festival, nearly 60 units participated in displaying and promoting products.

According to Mr. Vu The Binh, 2025 marks a remarkable development step for Vietnam's tourism industry, when the whole industry is striving to achieve the goal of welcoming 25 million international visitors and 150 million domestic visitors, contributing positively to the country's GRDP growth target of 8.3 - 8.5% this year.

Vietnam Tourism Association has been implementing many practical action programs such as organizing FAM trips, seminars, international market promotion activities, building unique products of Vietnam tourism, notably developing green tourism and Vietnamese culinary tourism, along with a series of initiatives connecting domestic and foreign businesses.

“In that panorama, the Da Nang International Tourism Festival 2025 is an important highlight, demonstrating the determination, creativity and consensus of the Vietnamese tourism business community. The Vietnam Tourism Association pledges to continue to accompany, support and create all favorable conditions for the event to become an annual activity with increasingly large scale and higher efficiency, contributing to making Da Nang become the leading event - conference - tourism center of the region,” said Mr. Vu The Binh.

Hai Chau

Source: https://doanhnghiepvn.vn/kinh-te/hon-6-000-cuoc-giao-thuong-tai-su-kien-b2b-du-lich-lon-nhat-viet-nam/20251016123714345