Despite borrowing a series of ideas from Android, Apple still firmly says no to the launcher, a feature considered the soul of customization on smartphones.
Báo Khoa học và Đời sống•08/10/2025
While Apple has gradually become more open to iPhone users, one limitation remains: iOS has never allowed the installation of launchers like Android. According to Tom's Guide, if Apple "steals" this feature, many Android users will be willing to switch to iPhone.
Android launchers allow you to change everything from app icons, navigation to even the display style of your home screen. This is what makes Android phones more personalized and innovative than ever, while iPhones remain “uniform” in style.
Even though iOS 18 allows for icon color and layout adjustments, users are still only making changes within the framework set by Apple. With its own launcher, the iPhone could become a truly “personalized” device rather than just a branded product. However, this is unlikely to happen as Apple always emphasizes stability and absolute control of user experience.
Perhaps because of that, the “wall of freedom” between Android and iPhone is still there, and Apple is not ready to break it down. Perhaps because of that, the “wall of freedom” between Android and iPhone is still there, and Apple is not ready to break it down.
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