An unprecedented confrontation in the history of Vietnamese showbiz

This weekend, Vietnamese showbiz "exploded" when witnessing two concerts "Anh trai vu van ngan cong gai" and "Anh trai say hi" facing each other. Both concerts were held on the same day, in the same city, and were expected to attract tens of thousands of spectators.

63 male show artists Brother overcame thousands of obstacles (ATVNCG) and Hello brother (ATSH) together paints colorful pictures for the entertainment industry, the audience has the right to choose their own spiritual food.

Not only competing when broadcasting at the same time, the two game shows both held concerts, attracting tens of thousands of viewers, creating an unprecedented confrontation at showbiz Vietnamese.

Concert Brother Overcame a Thousand Thorns confrontation Brother say hi

Causing a boom in showbiz recently, two hot reality TV game shows ATVNCG and ATSH have caused the "following Vietnamese idols" situation to change dramatically.

At the same time, the two programs created a fever on social networks, "sucking" all the attention of the media. Many artists had to be cautious when deciding to release new products for fear of being "overshadowed".

"Anh trai vu ngan cong gai" and "Anh trai say hi" both held concerts on the evening of October 19 in Thu Duc City, Ho Chi Minh City.

There are many debates and fights between fans of the two shows. From artists, stages, songs, dancers, crews to props, all can be discussed and compared by the audience of both sides. In fact, there are many new TV shows appearing at the same time, but it is difficult for any face to enter the race between the two Anh Trai shows.

This is also a competition for market share between two “giants” of the Vietnamese entertainment industry. Behind ATVNCG is Yeah1 - a unit that is thriving thanks to Vietnamese shows, buying copyrights from China. On the other side of the “battle line” is Vie Channel of Dat Viet VAC, producing ATSH, with experience in organizing famous game shows such as Rap Viet, Masked Singer…

The ATVNCG concert is expected to accommodate 20,000 spectators. The area is surrounded by empty land, the main stage is turned away from the buildings. In the distance is Ba Son Bridge, not a place where you can stop and park comfortably, limiting "free viewing".

ATSH finished ahead of ATVNCG but their rivalry was not over yet. Thanks to the great support from the public, both shows attracted tens of thousands of viewers willing to spend money to buy tickets. The sea of people in the concert of the two famous music game shows was an attractive match that was “1-0-2” in Vietnamese showbiz.

The concert night of the two shows is scheduled at the same time on October 19, in Thu Duc City, Ho Chi Minh City. Saigon River Park, Thu Thiem Ward is the location where ATVNCG will join the beat with 20,000 spectators, while the second concert of ATSH will be held in Van Phuc urban area, the number of attendees has not been announced.

ATSH continued the success of concert 1, changing the location from Saigon Riverside Park to Van Phuc urban area.

On the threshold concerts, exchanges, and ticket sales are still going on. Fans from both sides are “looking around” to see who has a more spectacular stage and media explosion.

An audience member joked, “Why are two concerts held on the same day, causing chaos in the city’s showbiz? The battle of the crew, artists, dancers… Once in a thousand years, bustling like Tet.”

Concert "war" between 2 Brother shows: Benefits, not harms

Comments with reporter about the "war" between the two most watched concerts in Vietnamese showbiz, Media expert Hong Quang Minh believes that two shows on the same day, in the same city, create a strong and attractive competitive scene in the entertainment industry.

From a media perspective, this is both a challenge and an opportunity for both teams. “Communication strategies and entertainment content will need to be optimized to differentiate. Creativity in promotional content, such as behind-the-scenes videos , exclusive interviews with artists and interactive activities with audiences via social networks, will determine the ability to attract audiences,” the expert said.

According to Mr. Hong Quang Minh, this also reflects the change in the audience's approach. They do not just want to go to concerts to see the artists, but also to experience the stories and interactions that the artists bring. "This competition will push both shows to improve the quality of entertainment, thereby creating more sustainable values for the entertainment industry," the expert said.

Communications expert Nguyen Ngoc Long Seeing the pros and cons of two competing concerts:

“The audience of the two shows is different, so opening the concert on the same day doesn’t affect much. Each show doesn’t have the same audience idol, so there’s no need to choose which show to go to or which to skip.”

In terms of stage effects, experts told organizers there are always ways to make the stage crowded if they want. In terms of media effects, Mr. Long said that "the difference is in digital, meaning the show is recorded, replayed, and spread on platforms is important."

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