People passionate about specialty coffee

Leaving her job at a foreign enterprise in the city, Lieng Jrang K'Cham - a K'ho woman (born in 1990) - returned to Lac Duong commune, Lam Dong province to start a business from the village's specialty coffee and tea gardens, opening a new direction for sustainable production associated with a community-linked model.

Lieng Jrang K'Cham in the coffee garden startup in Lac Duong commune

One day in late September 2025, coming to village 4, Lac Duong commune, everyone who asked knew about the Yũ M'nang wooden coffee shop of Lieng Jrang K'Cham in the 6th year of starting a business in the middle of the traditional coffee and tea hills of the village. Entering the shop while waiting for K'Cham and her husband to pack coffee powder to supply to customers in Da Lat, the reporter went up to the 2nd floor of the wooden shop to enjoy coffee and admire the vast view of the mountains and hills. A trader from outside Lam Dong province expressed that every time he comes to the agricultural area of ​​Lac Duong commune, he immediately chooses the Yũ M'nang shop, not only to enjoy the deep aroma and natural sweetness of coffee, but also to be a space to connect and trade agricultural supplies with local farmers. The merchant felt that the year-round cool land of Lac Duong commune created attractive tea coffee beans using the preparation and processing methods of the K'ho K'Cham women, so he continued to position the Yũ M'nang shop as the destination for his work.

The reporter sipped a cup of Yu M'nang coffee in a corner of a wooden shop overlooking the vast view of the hills of raw coffee and tea in Lac Duong commune, including more than 1 hectare of raw coffee that the family had reserved for K'Cham to start a business nearly 6 years ago. Recalling a day at the end of 2019, when he officially quit his job at a foreign company processing coffee for export in Da Lat city, English bachelor Lieng Jrang K'Cham brought with him the capital for a specialty coffee processing solution to practice the first 200 kg of roasted green coffee beans, equivalent to about 1.5 tons of hand-picked fresh coffee. Before that, K'Cham had managed to raise hundreds of millions of dong in capital to invest in the basic construction of a greenhouse system for drying fresh coffee beans, a manual and automatic coffee processing and processing line on a total area of ​​500 ^m2 located on the family's tea and coffee garden.

The first customer and a regular customer until now consuming Yũ M'nang coffee is a Korean woman who works with K'Cham at the same foreign enterprise. Receiving goods distributed to consumers, Yũ M'nang coffee products received quite positive reviews in the early days of starting up, thereby creating an immediate motivation to encourage K'Cham to constantly improve the cultivation process, process a variety of quality products associated with market expansion. As a result, over the past nearly 6 years, K'Cham has gradually built and expanded the scale of value chain linkage to a total area of ​​about 20 hectares of Arabica coffee with 20 farming households in the village. The market scale from Da Lat city "spread" quickly to the markets of provinces and cities in the country and initially penetrated exports to countries such as Korea, the Netherlands, Russia...

Lieng Jrang Ha Siem (born in 1988), a member associated with K'Cham commented: "When making coffee with K'Cham, we purchase the harvested ripe fruit, and at the beginning of the season, we pay in advance to invest in organic fertilizers and biological pesticides. Every year, we take care of clean coffee according to K'Cham's instructions on cutting branches, pruning, and balancing nutrition. When harvesting by hand, we select 100% of ripe fruit, no longer picking and stripping branches, so we earn more profit than before..." Accordingly, with an area of ​​1 hectare of coffee and tea associated with K'Cham produced in Lac Duong commune in the past 4 crop seasons, Lieng Jrang Ha Siem has rapidly reduced and stopped stripping branches for harvest, selling fresh coffee to traders with revenue always at a very low level compared to harvesting ripe coffee now...

Calculating in the past 3 years, Lieng Jrang K'Cham has purchased ripe specialty tea coffee products from 20 farming households on an area of ​​20 hectares in Lac Duong commune at a price 2,000 - 3,000 VND/kg higher than the market price. The average output of the associated farming households is 2.5 - 3 tons/ha. In October 2025, K'Cham's Yu M'nang coffee products have just been re-ranked as 3-star OCOP and the prospect of 4-star OCOP in the near future is assessed.

Source: https://baolamdong.vn/nguoi-tam-huyet-voi-ca-phe-dac-san-394865.html