Ninh Binh shines on the world tourism map

Ninh Binh tourism continues to affirm its shining position on the international tourism map when many famous landscapes such as Trang An Scenic Complex, Tam Coc - Bich Dong and Bai Dinh Pagoda were honored by the global tourism platform TripAdvisor in the "Travellers" Choice 2025 award system.

This is an important milestone, demonstrating the persistent efforts of Ninh Binh Tourism industry in enhancing the destination brand, sustainable development and international integration.

On October 15, the Ninh Binh Provincial Department of Tourism announced that, according to the latest announcement from TripAdvisor - the world's leading prestigious tourism platform, Trang An Scenic Landscape Complex has won the title of "Best of the Best", the highest category of the "Travellers" Choice Awards 2025 system, for the 1% best destinations in the world.

Trang An scenic complex has won the title of “Best of the Best”, the highest category of the “Travellers” Choice Awards 2025 system. Photo: Ninh Binh Department of Tourism

Ninh Binh tourism with many attractive destinations. Photo: Ninh Binh Department of Tourism

Considered as “a picturesque landscape painting in the heart of the ancient capital Hoa Lu”, Trang An captivates visitors with the magical beauty of its cave system, winding rivers between limestone mountains and a rare peaceful setting. International visitors appreciate not only the unique natural landscape, but also the friendly, safe, civilized and sustainable way of doing tourism - a typical model in heritage conservation associated with green and sustainable tourism development.

The “Best of the Best” award is a clear demonstration of the capacity to manage, preserve and promote the value of Trang An World Cultural and Natural Heritage, affirming the Ninh Binh brand on the global tourism map.

Along with Trang An, two other famous destinations of Ninh Binh, Tam Coc - Bich Dong and Bai Dinh Pagoda, were also awarded the title "Travellers' Choice - Outstanding Destination in 2025" by TripAdvisor, ranking in the Top 10% of the world's most popular destinations.

Tam Coc - Bich Dong, stands out with its harmonious landscape of rivers, mountains and rice fields - where each photo has the beauty of a vivid ink painting. International tourists rate this as the most unique destination to experience Vietnamese nature and culture in Southeast Asia.

Meanwhile, Bai Dinh Pagoda, the largest Buddhist center in Vietnam, was also honored to receive the “Travellers' Choice - Outstanding Destination 2025” award along with the “green tick” symbol of TripAdvisor. With its majestic architecture, massive scale and many Asian - Vietnamese records, Bai Dinh is the spiritual symbol of the Buddhist land of Trang An, and at the same time the leading spiritual tourism highlight in the region.

Bai Dinh Pagoda, the largest Buddhist center in Vietnam, was also honored to receive the “Travellers' Choice - Outstanding Destination 2025” award. Photo: Ninh Binh Department of Tourism

With the international awards and titles achieved, this is a recognition of the comprehensive efforts of Ninh Binh tourism industry, which is the inevitable result of the innovation, development and integration process of Ninh Binh tourism in recent times.

In recent times, Ninh Binh has made efforts to build its tourism brand and identity: Implementing the destination marketing strategy "Ninh Binh - The beauty of the ancient capital"; successfully organizing major events such as National Tourism Year 2021, Ninh Binh Tourism Week "The Golden Color of Tam Coc - Trang An", Forestival Festival 2025, contributing to widely promoting the image of a safe, friendly and hospitable destination. Strengthening international market promotion and research: Proactively organizing promotional delegations in Germany, UK, Japan, Korea, India, participating in ITB Berlin, WTM London, VITM Hanoi fairs...; especially the Conference of the Indian Travel Agents Federation held in Ninh Binh in early 2025 with more than 400 delegates has opened up opportunities for extensive international cooperation.

Along with that, Ninh Binh has been focusing on developing unique tourism products, through diversifying types of cultural-spiritual, ecological, resort, community, MICE and night-time economy tourism; at the same time developing OCOP products, traditional craft villages, and night tours of Bai Dinh - Trang An - Hoa Lu ancient town.

Focusing on training high-quality human resources, promoting digital transformation and smart tourism is also one of the key tasks that Ninh Binh focuses on implementing. In the period of 2020-2025, the Tourism industry has organized 80 professional training courses, with more than 20,000 students, coordinated with Hoa Lu University to open Tourism, Hotel - Restaurant Management, improve service capacity and professionalism of the workforce. Ninh Binh has built a digital tourism ecosystem, deployed free wifi, QR codes, virtual tour guides, cashless payments, tourism security surveillance camera systems, towards a smart - sustainable tourism model.

Thanks to the synchronization in management, promotion, investment and training, Ninh Binh has been continuously honored by Forbes, Trips to Discover, Philip Kotler Awards as a "Globally Influential Destination", contributing to strengthening the image of Ninh Binh "The Beauty of the Ancient Capital" on the world tourism map.

In the first 9 months of 2025, Ninh Binh welcomed 16.8 million visitors, up 27.9% over the same period last year; tourism revenue reached VND 17,895 billion, up 41.08%.

With outstanding results and prestigious international awards, Ninh Binh is gradually affirming its position as the Center of heritage - ecological - cultural - religious tourism of Vietnam and Southeast Asia, aiming to welcome 30 million visitors by 2030, including at least 5 million international visitors, becoming a leading destination in the region and the world.

According to the People's Army

Source: https://baoangiang.com.vn/ninh-binh-toa-sang-tren-ban-do-du-lich-the-gioi-a464115.html