Pharmacity and Opella sign strategic cooperation agreement - Pioneering the trend of proactive healthcare

On September 8, Pharmacity Pharmacy and Opella - a global pioneer in the field of self-care, signed a strategic partnership to raise awareness and expand access to proactive healthcare solutions in a safe and effective way for Vietnamese people.

Pioneering the trend of proactive healthcare industry (FMCH)

From the reality of the increase in awareness of 'prevention is better than cure' among Vietnamese people after COVID-19, consumers prioritize products that support immunity, restore health, beautify... Accordingly, the FMCH market grasps the demand to develop safe, convenient product lines, suitable for the healthy living trend.

FMCH are products and solutions that help each person take the initiative to take care of their health every day. Instead of waiting until they discover a disease before treating it, the trend of proactive health care encourages people to take care of their health early through a healthy lifestyle, using health care products and solutions, or simple medical solutions that can be accessed at local medical facilities and pharmacies. The FMCH market focuses on providing over-the-counter (OTC) drugs, health protection foods, vitamin and mineral supplements, making it easy for people to use to improve their own and their family's health.

Understanding that, Pharmacity Pharmacy signed a strategic cooperation agreement with Opella - the leading FMCH brand in Vietnam to continue to bring consumers a diverse product portfolio. Opella owns long-standing and trusted brands that fully meet the daily needs of Vietnamese consumers.

Through this strategic partnership, both sides expect to help each citizen easily access and choose suitable products from Opella with a solid scientific foundation and international quality standards, safety and transparency; together aiming at the common long-term goal that each Vietnamese citizen will proactively take care of their health every day, helping to build a healthier community, especially in the context of an aging population and a modern lifestyle that is prone to illness.

Specifically, Pharmacity and Opella pharmacies will jointly implement comprehensive multi-channel communication campaigns, from pharmacy channels to digital channels, to expand access to health information and help the community:

Proactive health care - self-prevention, health improvement instead of just treatment when sick

Improve quality of life - help the body stay healthy, full of energy, reduce the risk of chronic diseases

Reduce the medical burden - When people take good care of their own health, they limit hospitalizations, reduce treatment costs, and at the same time reduce the load on the health system.

Continuously improve pharmacists' capacity and knowledge to answer and serve the diverse health needs of consumers.

In the context of the growing FMCG healthcare industry, the role of pharmacists at pharmacies - which are the first medical touchpoints for customers - is becoming more important and needs to be expanded. Pharmacists not only need to constantly update their product knowledge but also grasp new healthcare trends, in order to advise, answer questions and effectively meet the diverse needs of customers.

Understanding that role, Pharmacity and Opella cooperate to implement an in-depth training program for the pharmacist team from knowledge of FMCH products, proactive health care trends, to scientific and friendly consulting skills. Thereby, pharmacists become not only guides on the use of drugs or health care products, but also dedicated companions, helping each customer find the safest, most effective and most suitable solution for their lifestyle.

Ms. Valentina Belcheva - General Director of Opella Vietnam and Cambodia

Ms. Valentina Belcheva - General Director of Opella Vietnam and Cambodia shared: 'The strategic cooperation agreement with Pharmacity marks an important milestone in the journey to realize Opella's mission: bringing health within reach of consumers. With a wide distribution network and a team of highly qualified pharmacists who are constantly updated with knowledge through cooperation between the two parties, Pharmacity not only helps bring Opella's scientific, transparent and reliable products closer to the people, but also accompanies the implementation of initiatives to raise public health awareness. This combination will contribute to promoting the trend of self-health care, for a healthier Vietnam'.

Mr. Deepanshu Mandan - General Director of Pharmacity Pharmacy

Mr. Deepanshu Mandan - General Director of Pharmacity Pharmacy shared: 'Pharmacity is honored to accompany the prestigious partner Opella. We are committed to strictly complying with GPP preservation standards to ensure product quality, contributing to bringing optimal treatment results to patients. In addition, Pharmacity will coordinate to promote communication and education activities to raise public awareness of related health issues, and expand many other cooperation initiatives with a focus on bringing high-quality health care services to the Vietnamese people'.

With a network of more than 1,000 pharmacies, Pharmacity will continue to be a close support, helping Vietnamese people receive the right advice, timely care and long-term companionship in the journey to proactively protect their own health.

Source: https://thanhnien.vn/pharmacity-va-opella-ky-ket-hop-tac-chien-luoc-tien-phong-xu-huong-cham-soc-suc-khoe-chu-dong-18525091714180991.htm