Promoting Vietnamese products at Anuga Fair 2025

Attending the event were Ms. Hoang Thi Lien, President of the Vietnam Pepper and Spice Association (VPSA); Ms. Dang Thi Thanh Phuong, Trade Counselor of Vietnam in Germany; Ms. Gross Gudrun, Head of International Relations, Cologne Chamber of Commerce and Industry (IHK Cologne) and Vietnamese and German enterprises in the fields of agricultural products, food, spices, etc.

In her welcome speech, Ms. Gross Gudrun was pleased to represent IHK Cologne to attend the Forum and meet and exchange with Vietnamese businesses. She said that the Vietnam-Germany relationship is developing very well and is increasingly being strengthened, German businesses are very interested in the Vietnamese market, especially in the context when German businesses want to gradually reduce their dependence on China and Vietnam is an attractive market choice. Ms. Gudrun provided more information about the city of Cologne, the fourth largest city in Germany with a population of one million, considered the cultural and commercial center of the state of North Rhine-Westphalia. Many famous international companies such as Ford, Bayer, Rewe Group, Covestro... have chosen Cologne as their headquarters for their operations in Germany and across Europe. The central location and convenient transportation system, outstanding economic strength make Cologne the chosen location for industrial companies, as well as commercial activities. Ms. Gudrun emphasized that IHK Cologne is ready to support and connect businesses of both sides not only in the fields of agricultural products and spices but also in many other fields that are the strengths of the two countries. She believes that the Vietnam – EU Free Trade Agreement (EVFTA) will deepen the bilateral trade relationship between the two countries.

Ms. Gross Gudrun, representative of IHK Cologne, spoke

At the workshop, Ms. Hoang Thi Lien provided a lot of useful information about the Vietnamese pepper and spice industry, according to which Vietnam's pepper exports to the EU in the first 8 months of the year decreased in volume, reaching only 37,956 tons, down 19.9% over the same period in 2024. Pepper exports to Germany alone reached 8,780 tons, accounting for 23.1% of the total export volume to the EU, down 27%; however, the export turnover reached 91.35 million USD, up 43.3% over the first 8 months of 2024, mainly due to the sharp increase in pepper prices this year. Germany is Vietnam's largest pepper import market in the EU in the first 8 months of 2025.

According to Ms. Lien, Germany is a key market, a gateway for Vietnamese agricultural products to penetrate other European markets. The German market still has a lot of room and potential for Vietnamese enterprises. Currently, in its coordinating role, VPSA is making every effort with farmers and manufacturers to create products that meet the increasingly stringent requirements of importers, aiming to develop a sustainable and transparent supply chain.

At the event, Ms. Dang Thi Thanh Phuong, Trade Counselor in Germany, met and discussed specifically with each enterprise, receiving the difficulties, obstacles as well as the needs of each enterprise in accessing the German market. She said that there are many opportunities for Vietnamese enterprises, however, Germany is a difficult market because the German people are very meticulous, meticulous, demanding in terms of quality, sustainability and environmental standards. Therefore, Vietnamese enterprises need to pay close attention, have a long-term, serious strategy if they want to successfully bring their products to the German market. The Vietnam Trade Office is always ready to be a bridge to support Vietnamese enterprises in each stage of market access and maintain long-term relationships with German enterprises.

In addition to the workshop activities, the Vietnam Trade Office in Germany has actively supported Vietnamese enterprises to attend Anuga 2025, specifically the delegation of the Vietrade Trade Promotion Agency (36 enterprises), the delegation of the Ho Chi Minh City Trade and Investment Promotion Center (36 enterprises), the delegation of the Vietnam Pepper and Spices Association (24 enterprises)...

Anuga is the world's largest food and beverage trade fair, held every two years, bringing together tens of thousands of manufacturers, importers, distributors and industry experts from around the world. Anuga 2025 takes place from October 4 to 8 in Cologne, Germany. This is a particularly important event to promote products, expand markets and connect global partners. At Anuga this year, hundreds of Vietnamese businesses brought many typical agricultural and food products that have affirmed their reputation in the international market, specifically:

• Rice and rice products: fragrant rice, Japonica rice, vermicelli, pho, rice paper... with the participation of Angimex, Tan Long Group, Duy Anh Foods.

• Seeds and spices: cashews, pepper, cinnamon, star anise, coffee, turmeric, ginger... from leading exporters such as Hanfimex, Haprosimex, Simexco Daklak, Vinasamex, Visimex, FNB, Phuc Thinh, Vietnamese pepper, Nam Son Phu Tho,..

• Fresh agricultural products: Chanh Thu, Mova Plus,…

• Processed agricultural products: coconut and coconut products (Luong Quoi, Vietcoco), frozen vegetables and juices (Nafoods, Sapo Daklak, Tien Thinh Group, Phu Thinh), canned and pickled fruits (Antesco, Hagimex, Hung Son), Fancy Group (chocolate), Fresh and Yum….

• Processed foods and FMCG: Vinamilk's dairy products, Masan Consumer's spices and convenience foods, Vifon's instant noodles and pho, and many other prestigious brands..

Participation in Anuga 2025 affirms the commitment of Vietnamese enterprises to meet the highest standards of quality, food safety and sustainable development. Most of the products on display have achieved important international certificates such as HACCP, ISO, BRC, Halal, Kosher, Organic EU/USDA, ensuring competitiveness in the most demanding markets.

Source: Vietnam Trade Office in Germany

Tags: agricultural products, spices

Source: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/quang-ba-san-pham-viet-nam-tai-hoi-cho-anuga-2025.html