Consulting on building Dien Bien tourism brand identity

Mark&B Vietnam Company presents the design plan for Dien Bien tourism brand identity.

Mark&B Vietnam Company - the unit selected to consult on the design of Dien Bien tourism brand identity presented 4 design options including Dien Bien tourism symbol and slogan. In which, the logo design option revolves around the image of Dien Bien Phu Victory Monument, the image of 3 soldiers waving the "Determination to fight - Determination to win" flag on the roof of De Castries bunker, and the symbol of the Bauhinia flower. These symbols were researched based on the representative colors of 3 pillar tourism products of Dien Bien, including: Historical - spiritual tourism; national cultural identity tourism, exploring natural landscapes; resort tourism, entertainment, health care. For the title (slogan), the consulting unit proposed 3 options.

Delegates contributed ideas to the design plan for the province's tourism brand identity.

Through research, review and listening to the consulting unit designing the Dien Bien tourism brand identity, the delegates basically agreed with the design plan, and at the same time believed that the basic plans were impressive, simple, easy to understand, easy to recognize, and associated with the characteristics of Dien Bien province tourism. This will be an important condition for serving the information work, promoting tourism, serving political tasks, economic development, socio-culture, internal and external affairs, and at the same time expressing the pride of Dien Bien people. In order for the tourism brand identity to be highly applicable, the delegates participated in a number of opinions analyzing, supplementing, and adjusting the details shown in the logo and slogan to suit the cultural characteristics as well as the practical conditions of the locality. In which, emphasizing the images and details showing the cultural characteristics, land, and people of Dien Bien.

Concluding the conference, Mr. Nguyen Minh Phu, Director of the Department of Culture, Sports and Tourism, sincerely thanked the delegates for their comments; at the same time, he affirmed that organizing this consultation conference is extremely important, thereby helping the professional agency to complete the design plan before reporting to the Appraisal Council and submitting it to the Provincial People's Committee for consideration and approval of the Dien Bien Province Tourism Brand Identity System.

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