LADODA General Director: We want to bring the story of a Vietnamese leather brand to the world

“
PV had a conversation with Mr. Dinh Tuan Anh, current General Director, to hear about the journey of inheriting the legacy from the founder (Mr. Dinh Quang Bao), and the bold strategies to bring this 30-year-old brand to new heights, ready to face the challenges of the global market and bring the Vietnamese leather brand to the world .

Reporter (PV) : Sir, LADODA Leather Products Trading Service Production Joint Stock Company (LADODA) was built from the traditional craft village of Kieu Ky and has had more than 30 years of development. When taking over the position of General Director from the founder ( Mr. Dinh Quang Bao ) , what was your biggest pressure, and how did you reconcile tradition and modernity?

Mr. Dinh Tuan Anh : The biggest pressure is definitely the legacy. My father built the reputation of LADODA with the lasting quality and dedication of the craftsmen.

Mr. Dinh Tuan Anh, General Director of LADODA

The legacy is not only the factory and facilities but also the title of "High Quality Vietnamese Goods" - a prestigious brand voted by consumers for many years. I understand that modernization must originate from maintaining the "Vietnamese Quality" foundation.

PV : In the context of foreign goods flooding in, how does LADODA maintain its competitive advantage?

Mr. Dinh Tuan Anh : Our advantage is the quality of our products. In the context of foreign goods flooding in, we are determined to continue improving product quality while promoting the design and production of many multi-purpose, multi-functional models to meet the increasingly high demands and tastes of consumers.

Product quality is always the top priority of LADODA's leadership.

Supply chain proactivity and flexible customization. We not only make retail products, but also provide gifts for major national events. This requires a very high standard of production, from applying ISO 9001: 2015 to investing in modern machinery from Japan and Korea. The output quality is an uncompromising commitment.

PV : The modern market requires speed and digital transformation. What breakthrough changes has the new generation of LADODA leaders made in terms of business strategy and customer approach model?

Mr. Dinh Tuan Anh : We clearly see that we must shift from the traditional production model to the "Smart production model associated with digital customer experience" model.

The first is Investment in Design. We have to change the concept of leather goods, not only durable but also fashionable , convenient and multi-functional (e.g. backpacks, bags with integrated technology).

LADODA is entering a period of strong transformation, both inheriting tradition and catching up with modern economic trends of the digital age.

Second is Digital Distribution Channel. While the traditional dealer system is still the foundation, we have increased sales through E-commerce and social media channels. This helps us reach the younger customer segment, who are looking for convenience and new designs through the swipe and tap of the screen.

PV : For the export market, does LADODA have any specific plans to expand to demanding markets such as the US and Japan, where global competitors are dominating?

Mr. Dinh Tuan Anh : Exporting is a long-term strategy. We focus on meeting strict standards on raw material certification, sustainable production processes and social responsibility. We do not just sell products, we sell the story of "Exquisitely crafted Vietnamese products". In the near future, we will increase OEM and ODM contracts with foreign partners to learn and improve production capacity.

PV : What message do you want to send to consumers about the LADODA brand?

Mr. Dinh Tuan Anh : When mentioning Ladoda, customers will remember: PRESTIGE - FASHION - QUALITY. LADODA is where the meticulousness of the traditional craft village of Kieu Ky meets 21st century technology. We are changing to become better, continuing the commitment to quality and durability of the Vietnamese people and developing according to what consumers want. With all the efforts of the Company, LADODA hopes to bring the story of a high-quality leather brand of the Vietnamese people to the world.

Thank you!

Source: https://daibieunhandan.vn/tong-giam-doc-ladoda-chung-toi-muon-mang-cau-chuyen-ve-mot-thuong-hieu-do-da-cua-nguoi-viet-ra-the-gioi-10390129.html