TPBank App: From financial utilities to digital experiences that please young people

As a new reality music show, gathering many famous young artists, "Em xinh say hi" quickly created a widespread influence, especially in the Gen Z community - the central audience group of the show.

Possessing a youthful and modern spirit, “Em xinh xay hi” is in harmony with the main sponsor TPBank - a bank that positions itself as a brand for young people and a pioneer in digital experiences. Therefore, the TPBank App also carries that spirit, so that each feature is not only convenient but also suitable for the “taste” of new generation customers.

App TPBank: Từ tiện ích tài chính đến trải nghiệm số chiều lòng giới trẻ - 1 — Possessing a youthful and modern spirit, “Em xinh say hi” is in harmony with the main sponsor TPBank (Photo: Vieon).

Thanks to that, TPBank also created a strong resonance effect alongside “Em xinh say hi”. During the time the program was on air, the number of TPBank App downloads increased by 200%, with one day exceeding 120,000 downloads.

According to Social Listening reports, for two consecutive months (July and August), TPBank led the industry in positive sentiment index on social networks, with explosive discussion volume.

Keeping up with the heat of the program and concert, TPBank continues to launch a series of utilities to help TPBank App integrate with Gen Z's fandom culture and strengthen emotional connections with customers.

Em xinh interface on TPBank App

TPBank recently launched a collection of Em xinh interfaces on TPBank App with images of 4 "Em xinh" Phuong Ly, Orange, 52Hz, Lyhan. In just a few minutes, the number of discussions related to TPBank App skyrocketed on platforms like Threads, Facebook, Instagram,... and created a trend of changing TPBank App interface.

App TPBank: Từ tiện ích tài chính đến trải nghiệm số chiều lòng giới trẻ - 2 — TPBank launches Em xinh interface collection on TPBank App.

With just a few steps, TPBank App will change to the Em xinh style that customers love.

On social networks, a series of Xinhiu (the fandom name of Em xinh) excitedly showed off screenshots of their idol's interface. To add to the fun, TPBank launched the mini game "Change interface - Receive pretty gifts" with the reward of a bandana printed with the Em xinh limited logo.

App TPBank: Từ tiện ích tài chính đến trải nghiệm số chiều lòng giới trẻ - 3 — Xinhiu and exclusive gifts from TPBank (Photo: BTC).

Transfer money with ChatPay idol card

ChatPay is TPBank's signature chat-style money transfer feature, now with the addition of a set of cards printed with images of Phuong Ly, Orange, and 52Hz.

From now on, each transaction is no longer dry when customers can send a cute card with the message: "Here is Orange sending you a cup of milk tea!". The recipient who also uses ChatPay will immediately see the card appear, turning the transfer into an emotional and engaging action.

TPBank representative shared: “We want to turn dry transactions into emotional actions”. ChatPay, which is famous for its “Paste to Pay” feature - just paste the message content, the AI system automatically fills in all the information, now has a new feature that is both convenient and emotional.

Exclusive 2in1 Flash Cards for Xinhiu

App TPBank: Từ tiện ích tài chính đến trải nghiệm số chiều lòng giới trẻ - 4 — Customers can open a Visa Flash 2in1 card Em xinh say hi version right on the TPBank App.

Right on the TPBank App, customers can open a Visa Flash 2in1 card, Em xinh say hi version. This is a unique card line that integrates both credit and debit in one chip, bringing convenience to modern spending needs.

The limited edition Em xinh has its own design bearing the program's mark, making the bank card more unique and trendy. In particular, customers who open a card early with only 1 dong will immediately receive an exclusive gift combo: a bandana and a set of adorable idol stickers.

From changing the app's shirt with an idol interface, sending emotions via ChatPay cards, to opening limited edition cards, TPBank has proven that digital banking can completely keep up with trends, personality and be close to Gen Z.

With the message "Top convenience, top life", TPBank affirms that financial technology does not only stop at convenience and safety, but is also ready to integrate with the culture and interests of young people.

App TPBank: Từ tiện ích tài chính đến trải nghiệm số chiều lòng giới trẻ - 5 — TPBank App is in tune with the rhythm of life, emotions and trends of young people.

This youthfulness and creativity has been recognized with a series of awards such as "Most favorite financial - consumer application among young people" for TPBank, "Most innovative digital banking product in Asia - Pacific 2025" by The Asian Banker for ChatPay.

Source: https://dantri.com.vn/kinh-doanh/app-tpbank-tu-tien-ich-tai-chinh-den-trai-nghiem-so-chieu-long-gioi-tre-20251007143203793.htm