The secret behind the million dollar doors where world legends call home

A new generation of super-rich is emerging, especially in dynamic markets like Vietnam. They are not just looking for wealth, they aspire to assert their name on the international stage, possess exquisite life experiences and leave a lasting legacy.

From Paris suites to cloud fortresses

In 1935, in a luxury suite with windows overlooking the sparkling Place Vendôme, Gabrielle Coco Chanel dropped her suitcase in the lobby of the Ritz Hotel and began a new chapter of her life.

For 34 years, the suite at The Ritz Paris became the place where she lived, created, welcomed important guests and sketched out ideas that changed the world of fashion .

Today, that room is called The Coco Chanel Suite, a $32,000-a-night luxury icon that continues to be associated with the woman who defined the luxury lifestyle when the concept of “ branded residences ” was first coined. She didn’t choose to own a palace, she chose to live in an icon that she helped create.

Coco Chanel Suite at The Ritz Paris - a symbol of luxury associated with the name of the woman who defined the luxury lifestyle (Photo source: Elite Traveler)

Nearly a century later, the quest for a worthy living symbol continues with the legends of the new era. One of the values ​​that these outstanding people seek in their living space is not recognition, but the right to be themselves.

The story of Cristiano Ronaldo is a fascinating paradox. He is one of the most recognizable men on the planet, an icon whose every move is followed by hundreds of millions. But in this life of constant adulation and scrutiny, what he craves most is the ability to be “invisible”. His home, therefore, cannot be just a mansion, it must be a discreet fortress.

When Ronaldo decided to spend $18.5 million on an apartment at Trump Tower in New York, it was no random choice. He was not just buying a space at one of the world’s most prestigious addresses, he was buying an ecosystem run by absolute perfection and privacy. This is where the philosophy of “Ladies and Gentlemen serving Ladies and Gentlemen” is most clearly expressed. The staff here are trained to serve invisibly: they anticipate your wishes, carry them out quietly, and protect your privacy as a matter of course.

Ronaldo spent 11.8 million pounds to own an apartment in the luxury Trump Tower building (Photo source: Dan Viet)

It’s a world with private elevators, an unobtrusive entrance, a butler who can arrange a private dinner without any information leaking out. In that fortress, he is no longer the superstar CR7, he is simply Cristiano, a father playing with his children by the glass window overlooking Central Park. This is not just a utility, it is a living operating system designed to protect his most precious assets: family and peace. It is true luxury, an intangible value that only the top brands can bring.

If Ronaldo is looking for a place to escape his image, other icons are looking for a space that blends with their personal brand. Supermodel Naomi Campbell is the perfect embodiment of that, a perfect crystallization of the spirit of luxury fashion in real estate form.

The fashion “black panther”’s deep connection with the Bvlgari brand does not stop at promotional campaigns, but is also reflected in her choice of living space.

At the Bvlgari Hotel & Residences in Knightsbridge, London, one of the world’s most prestigious addresses, just steps from Harrods and Hyde Park, Naomi Campbell found a space that truly reflects her: luxurious, sophisticated and utterly private. Designed by Antonio Citterio Patricia Viel, the architect behind many Bvlgari projects around the world, the complex is the perfect blend of 5-star hotel service and the privileges of a private apartment.

Here, residents enjoy all the amenities of a hotel, from a private cinema, a luxury spa to personal butler service, while still maintaining absolute privacy. For Naomi Campbell, this is not just a place to live, but an extension of her personal brand.

Living in a Bvlgari space anywhere in the world, Naomi Campbell can be completely herself as her personal lifestyle and brand become one.

Power launcher and value filter of global elite

If for stars, luxury real estate is a symbol of worthy living and a part of their personal brand story, then for global entrepreneurs and billionaires, it is a powerful tool, a launching pad for invisible but decisive values.

Their investment decisions are not just about accumulating assets, but also aim to strengthen influence, optimize business operations and be a declaration of power.

A manifesto of cultural and economic power

A home is more than just a possession, it is a physical symbol of its owner's influence. No one illustrates this more clearly than the empires of Beyoncé and Jay-Z. They are not just successful artists, but global cultural shapers.

Each album, each appearance of theirs has an impact that goes beyond music, touching on social issues – feminism, black identity, equality.

But their power extends beyond art. With a combined net worth of over $2 billion, they have built a veritable economic empire: they not only consume but also own luxury brands such as Armand de Brignac (Ace of Spades) champagne and D'Ussé cognac. So when they choose to live in a $200 million Malibu mega-mansion designed by master architect Tadao Ando, ​​it is not just a choice of style, but a statement of power. Owning an Ando project means owning an architectural legacy that is as valuable as a museum.

Beyonce and her husband spent a whopping $200 million on their new Malibu home. (Photo: morley construction company)

Business support tools and rewards for success

For the secretive American auto billionaire Terry Taylor, the value of real estate is not just in the numbers. Having quietly built an empire of more than 120 car dealerships, he sees real estate as a rare form of art to be collected. His motivation is not public recognition, but the private joy of owning something unique.

His million-dollar penthouse at Porsche Design Tower, with its engineering marvel of a glass elevator that can take his supercar all the way up to his living room, is the perfect combination of his two greatest passions: cars and unique real estate.

When entertaining business partners in a space where a classic Porsche 911 Carrera sits proudly like a sculpture, he doesn’t need to say much about his status. The house has become a tool for building trust and closing big deals, a real asset that creates wealth.

When not everyone can own luxury real estate, it has essentially become a quality filter for the global elite.

Finally, one of the most important but intangible values ​​is the ability to strengthen and expand your network of relationships.

When not everyone can own luxury real estate, it has essentially become a quality filter to find outstanding individuals.

In a deeper sense, luxury real estate is redefining the concept of a “private club” for the 21st century. Historically, the global elite connected at country clubs, yacht clubs, and other secret societies. These “third spaces” are where relationships are nurtured and deals are made.

Today, luxury real estate has integrated the functions of these clubs directly into the living space. Amenities such as spas, restaurants, lounges, and event spaces are built right into the residential area, turning it into a closed social and business ecosystem.

This club's "membership" is granted through real estate ownership, making it more exclusive and permanent than any traditional club membership. And with Marriott's branded real estate - such as in Vietnam, there are Marriott & JW Marriott Residences, Grand Marina, Saigon or The Ritz-Carlton Residences, Hanoi at The Grand - that "membership" is not just a metaphor, but is specifically identified through ONVIA: a global privilege recognition and management platform, developed specifically for brand owners. This is an identity that cannot be purchased with accumulated points or regular memberships like Marriott Bonvoy.

ONVIA is only accessible to owners – like a private password that establishes access to the world of Marriott's most exclusive privileges at the highest level, such as direct connection to Marriott's global communication channel to enjoy concierge service anywhere in the world. Living space - now - is also a "passport" leading to the entrance to Marriott's most exclusive and exclusive community worldwide where the connection between owners comes from the classy living standards and the different status they represent.

In Vietnam, the Marriott & JW Marriott Residences, Grand Marina, Saigon or The Ritz-Carlton Residences, Hanoi apartments at The Grand not only realize luxury living spaces, but also provide a "passport" leading to Marriott's most exclusive and exclusive community worldwide.

Ready to welcome new faces in Vietnam

The story of the elite owners will not stop. As the global economic balance shifts, Asia is emerging as the new epicenter, not only of growth but also of aspirations and lifestyles.

A new generation of super-rich is emerging, especially in dynamic markets like Vietnam. They are not just looking for wealth, they aspire to assert their name on the international stage, possess exquisite life experiences and leave a lasting legacy.

This setting has created the perfect stage for new luxury real estate icons. Luxury real estate icons already exist in Vietnam developed by Masterise Homes such as Grand Marina, Saigon – the world’s largest Marriott & JW Marriott branded apartment complex, or The Ritz-Carlton Residences, Hanoi – which brings legendary service to the historic capital.

These are affirmations of the stature of an emerging market, ready to welcome new elite owners to the region, where they write the next chapter in the story of the legacy of outstanding people that Coco Chanel initiated nearly a century ago.

Source: https://daibieunhandan.vn/bi-mat-dang-sau-nhung-canh-cua-trieu-do-noi-cac-huyen-thoai-the-gioi-goi-la-nha-10392628.html