The event marks an important step forward in BV Life's strategy of expanding international cooperation, aiming to bring technology, production standards and high-quality health and beauty care products closer to Vietnamese consumers, while contributing to enhancing the competitiveness of Vietnamese brands in the global market.
Expanding cooperation network, strengthening Vietnamese brand position
Cheongju City is known as the “cosmetic valley of Korea”, home to more than 300 companies operating in the fields of cosmetics, pharmaceuticals and biotechnology. The two partners Beautee Collagen and Macrocare are pioneers in researching and manufacturing high-tech beauty products and health foods.
According to the memorandum of understanding, BV Life and Cheongju enterprises will cooperate in product research and development (R&D), personnel training, production technology transfer, market research, marketing and distribution of cosmetics and beauty care consumer goods, prioritizing cosmetics derived from green tea; at the same time, promote bilateral investment and trade in the fields of pharmaceutical cosmetics and health care.
“We wish to become a bridge to bring high-quality products and technologies from Korea closer to Vietnamese consumers, while promoting the development of the Vietnamese health and beauty care industry towards modernity, sustainability and international integration.”
Mr. Luu Vu Truong Dam - Chairman of BV Life Board of Directors
We highly appreciate the potential for cooperation with BV Life – a company with a clear vision and orientation for sustainable development. The combination of high-quality natural raw materials from Vietnam, especially green tea, with Korean technology and experience in cosmetics production will create products with different values, meeting the green, safe and effective consumption trends of the global market.
Mr. Lee Beom-Seog – Mayor of Cheongju City
The harmony in vision of sustainable development and aspiration to enhance natural values between BV Life and Korean enterprises is the foundation for both sides to build extensive cooperation steps, opening a new phase in BV Life's international integration strategy.
From promotion to signing – A step forward in BV Life's integration strategy
Before the signing ceremony, in the third quarter of 2025, BV Life and My Lam Tea Joint Stock Company - a member unit of the Bach Viet Group ecosystem, had many cooperation promotion activities with Cheongju city and the Korea Small and Medium Enterprises Association (K-Biz).
In July 2025, a Cheongju City delegation led by Ms. Kim Bo Kyung - Head of International Trade Department visited and worked at My Lam Tea Joint Stock Company. The two sides had in-depth discussions on the potential application of My Lam green tea in the research and production of natural cosmetics, as well as the possibility of cooperation in clean agriculture , technology transfer and development of consumer products from tea - areas where Cheongju has strengths.
Mr. Luu Vu Truong Dam - Chairman of the Board of Directors of My Lam Tea shared: "Accompanying Cheongju city - the leading center of innovation and technology in Korea not only opens up new cooperation directions, but is also an opportunity to bring Vietnamese agricultural products, especially high-quality green tea, deeper into the global value chain."
Immediately after that, Mr. Cho Jong-Ho - Chairman of K-Biz Association and the delegation visited the raw material area of more than 300 hectares and the tea processing factory of My Lam. The delegation highly appreciated the production process according to international standards (Halal, FDA, RA...), considering this an important foundation to expand trade cooperation and technology transfer between businesses of the two countries.
Mr. Cho Jong-Ho commented: “I see a resonance between the sustainable development mindset of Vietnamese enterprises and the high-quality consumption demand in Korea. This is a good opportunity to create practical, long-term values for both sides.”
The successive activities between Cheongju, K-Biz, BV Life and My Lam Tea show a sustainable and systematic development strategy of Bach Viet Group: both preserving the original value of Vietnamese products and proactively integrating to increase value and affirm the brand on the international map.
Since BV Group successfully carried out the M&A of My Lam Tea, BV Life (a member of BV Group) has not only supported in development orientation but also expanded the market through the trade and service ecosystem. Cooperating with prestigious Korean partners helps BV Life promote research, application of high technology in processing, preservation, and development of green tea products, expanding into the fields of cosmetics, pharmaceuticals and functional foods.
The cooperation signing event on October 13 is therefore not only a milestone for BV Life, but also an important step in the integration journey of the entire Bach Viet Group ecosystem, contributing to enhancing the value of Vietnamese agricultural products and brands in the global value chain.
Source: https://daibieunhandan.vn/bv-life-bat-tay-thung-lung-my-pham-han-quoc-tra-xanh-viet-nam-vuon-tam-chuoi-gia-tri-toan-cau-10390270.html
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