Promoting Vietnamese tourism in Beijing and Tianjin, expanding cooperation to develop the Chinese market

Within the framework of the Vietnam Tourism Promotion Program in Beijing, on the afternoon of October 21, Director of the Vietnam National Tourism Administration Nguyen Trung Khanh had a bilateral working session with the Beijing Culture and Tourism Bureau and the Tianjin Culture and Tourism Bureau to discuss promotion, advertising, aviation connection, tourism product development and building a long-term coordination mechanism between the parties.

The delegation of the Vietnam National Tourism Administration received and worked with the Beijing Culture and Tourism Bureau

Speaking at the reception, Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh affirmed that the Chinese market is of special importance to Vietnam's tourism. The Vietnamese tourism industry has always proactively researched the market, grasped the tastes of Chinese tourists to build suitable and quality products. According to statistics, in 2019, Vietnam welcomed more than 5.8 million Chinese visitors; in 2024, it reached nearly 3.8 million; in the first 9 months of 2025, it reached nearly 3.9 million, an increase of 43.9% over the same period, showing a strong level of exchange between tourism of the two countries.

Deputy Director of the Beijing Culture and Tourism Bureau Zheng Fang expressed her pleasure at welcoming the delegation from the Vietnam National Tourism Administration, emphasizing the "mountains and rivers connected together" friendship between the two countries, and highly appreciating the potential for Vietnam-Beijing tourism cooperation in the new period. She said the number of Vietnamese visitors to Beijing is increasing sharply - in 2024 it reached 93,454, in the first 9 months of 2025 it reached 112,052, an increase of more than 100% over the same period.

The two sides agreed to strengthen the exchange of market information, coordinate the organization of two-way promotion activities (roadshow, B2B, famtrip, presstrip), share a list of unique tourism products (Yanqing winter, hot spring, city-break, MICE, Beijing - Tianjin tour) and consider signing a Memorandum of Understanding on cooperation between the two sides in the near future.

The delegation of the Vietnam National Tourism Administration received and worked with the Tianjin Culture and Tourism Bureau

Continuing the working program, the delegation of the Vietnam National Tourism Administration had a meeting with the Tianjin Culture and Tourism Bureau. Deputy Director of the Tianjin Culture and Tourism Bureau, Zhu Yihai, introduced Tianjin's rich urban tourism product ecosystem with the theme "Tianjin rings for you", the brand "Hai Ha at night" and a series of products designed in three groups "day trip - weekend - long vacation". Accordingly, after the SCO Summit (September 2025), Tianjin is promoting the connection of international events, aiming to become the center of events and MICE tourism in the region.

Deputy Director Chu Nghia Hai affirmed that Tianjin always considers Vietnam an important cooperation partner in tourism development, hopes that the two sides will increase delegation exchanges, promote each other and connect airlines, and respectfully invites Vietnam to attend the China Culture & Tourism Industry Expo 2026 at the National Exhibition and Convention Center (NECC) Tianjin.

Director of the Vietnam National Tourism Administration Nguyen Trung Khanh presents a souvenir to Deputy Director of the Beijing Culture and Tourism Administration Trinh Phuong

Director of the Vietnam National Tourism Administration Nguyen Trung Khanh presents a souvenir to Deputy Director of the Tianjin Culture and Tourism Administration Chu Nghia Hai

Director Nguyen Trung Khanh highly appreciated the potential and development orientation of tourism in Tianjin, and suggested that the two sides consider signing a Memorandum of Understanding on cooperation between the two sides, strengthen two-way promotion, encourage the opening of direct flights and coordinate the development of linked tourism products (Urban - Cuisine - MICE; Beijing - Tianjin - Vietnam). Tianjin expressed its high agreement and consensus in principle with Vietnam's proposals, affirming that they will closely coordinate to soon implement them in the near future.

The above cooperation activities take place in the context of Vietnam - China celebrating the 75th anniversary of establishing diplomatic relations (1950 - 2025) and continuing to implement the Cultural and Tourism Cooperation Plan for the period 2023-2027 between the two management ministries. Promoting two-way tourism, signing cooperation agreements and expanding air connectivity are expected to contribute to increasing the number of exchange visitors, improving service quality and increasing the competitiveness of destinations of both sides in the regional market.

According to the Tourism Information Center/Department of International Relations and Tourism Promotion

Source: https://bvhttdl.gov.vn/day-manh-quang-ba-du-lich-viet-nam-tai-bac-kinh-va-thien-tan-mo-rong-hop-tac-phat-trien-thi-truong-trung-quoc-20251022165321816.htm