Tourism faces challenges: What solutions will help the whole industry "reach the finish line" by 2025?

To welcome at least 25 million international visitors in 2025 as the Government assigned to the entire industry, Vietnam tourism only has 4 months to "reach the milestone" of 11 million visitors. This is truly a challenge.

To increase tourism in the last months of 2025, the leader of the Vietnam Tourism Association said that he will invite representatives of international travel agencies from key markets to survey products, connect businesses, issue green tourism labels and support localities in sustainable transformation...

That was one of the commitments at the Conference on Deploying the Action Program to Implement the 2025 Tourism Growth Task, which took place this morning, September 18, in Hanoi .

The conference aims to concretize and effectively implement Resolution No. 226 on growth targets for industries, sectors, and localities, and key tasks and solutions to ensure the country's growth in 2025 reaches 8.3-8.5%. In particular, the Resolution assigns the tourism industry to strive to welcome at least 25 million international visitors and 150 million domestic visitors in 2025.

International tourism "invades" Vietnam

Over the past eight months, Vietnam has attracted nearly 14 million international visitors, an average of 1,750,000 international visitors per month. To reach the 25 million international visitors assigned by the Government , in the last four months of the year, Vietnam must welcome over 11 million international visitors, equivalent to an average of 2.75 million visitors per month. Experts say this is a real challenge. Therefore, to reach the finish line successfully, the entire tourism industry must launch a drastic campaign and enter with the strongest spirit.

According to Chairman of the Vietnam Tourism Association Vu The Binh, to rapidly increase the number of international visitors to Vietnam, the Association will focus on implementing two solutions. First of all, it is necessary to promote digital communication and promotion on digital platforms to bring Vietnamese tourism to the world, focusing on key markets and emerging markets.

Overview of the conference. (Photo: Mai Mai/Vietnam+)

Next is to prioritize direct promotion with travel companies in countries and territories that are key markets for Vietnamese tourism, through international Famtrip groups. Introduce them to new products and attractive services so that they can immediately organize tourist groups to Vietnam in 2025 and the following years.

Mr. Vu The Binh said that the Association will welcome 300-400 representatives of travel agencies from key markets of Vietnamese tourism to survey products, work with domestic businesses (B2B) to cooperate in building tours suitable for each market, contributing to rapidly increasing international visitors to Vietnam.

It is expected that from September 24, 50 representatives from travel agencies from Korea, the Philippines, Taiwan (China), and Indonesia will survey tourist destinations in Hanoi, Quang Ninh, Hai Phong, etc. and trade with Vietnamese tourism businesses at the MICE EXPO 2025 event (Hanoi). The next tour groups will survey the areas of Ninh Binh-Thanh Hoa, Da Nang-Hue, the Northwest, the Mekong Delta, etc.

The Vietnam Tourism Association recommends that localities welcoming international tour groups on this occasion should quickly develop and select new, unique tours and tourism services to serve international visitors, paying attention to the characteristics of each market. Local tourism businesses should prepare and proactively introduce the most suitable products for each international tour group, according to different market segments.

The capital's tourism has just experienced a vibrant September 2 holiday. (Photo: CTV/Vietnam+)

Green tourism accompanies businesses

Deputy Director of the Vietnam National Administration of Tourism Pham Van Thuy said that many of Vietnam's tourism products are outdated. Therefore, it is necessary to change the approach and build new products based on tourists' needs, instead of just promoting what is available.

The leaders of the National Tourism Administration requested the Vietnam Tourism Association to coordinate with state management agencies and businesses to select key tourist destinations such as Hanoi and Ho Chi Minh City to promote and advertise in key markets.

Over the past 2 years, the Vietnam Tourism Association has focused on 2 activities: Developing Green Tourism with the birth of the VITA GREEN Green Tourism Criteria (which is gradually being internationalized); promoting cuisine to truly become a product of Vietnam Tourism.

At the conference, the majority of opinions from the Chairmen of the local Tourism Associations also agreed on the action program of the Vietnam Tourism Association and pointed out that one of the advantages that tourism needs to focus on is cuisine.

(Photo: Mai Mai/Vietnam+)

“Cuisine is becoming a tourism trend in the world. I hope that localities will need to connect and cooperate to develop tourism products based on unique culinary cultural values. For example, in the near future, Ca Mau province will organize a culinary festival within the framework of World Tourism Day, with the participation of nearly 200 travel companies nationwide to promote, survey and develop local culinary tourism products,” said Ms. Nguyen Thi Khanh, Chairwoman of the Ho Chi Minh City Tourism Association.

Secretary General of the Vietnam Tourism Association Vu Quoc Tri said that to boost tourism growth in the coming time, the Association will focus on a number of key activities, such as directly promoting “VITA Famtrip 2025” by inviting hundreds of leaders of travel agencies from key markets such as Japan; Philippines, Indonesia, Malaysia, Russia, Western Europe, Eastern Europe and Northern Europe...

“We will grant the VITA GREEN Green Tourism label to at least 100 tourism businesses, aiming to improve the quality, competitiveness and sustainable development of Vietnamese tourism; internationalize this label; support two provinces in green transformation; and organize the awarding of titles of culinary artisans, pastry artisans, and beverage artisans,” said Vu Quoc Tri./.

The potential markets with the fastest growth in tourist arrivals are South Korea and China (currently accounting for over 45% of total international arrivals to Vietnam). The Japanese, Taiwanese (Chinese) and ASEAN markets with a focus on Cambodia, the Philippines, Indonesia and Malaysia also have great potential for growth in visitor arrivals.

In addition, industry leaders believe that the Russian, Western, Eastern and Northern European markets, especially countries where Vietnam has exempted visas for tourists, must be promoted with careful preparation and cooperation with airlines.

(Vietnam+)

Source: https://www.vietnamplus.vn/du-lich-doi-dien-thach-thuc-giai-phap-nao-giup-toan-nganh-can-dich-nam-2025-post1062596.vnp