Quang Tri Tourism: Aspiration to reach international level

"Overcoming the waves"

That is how Director of Netin Co., Ltd. Tran Xuan Cuong envisioned the 5-year journey of Quang Tri tourism . He said that the COVID-19 pandemic was a fierce test when all activities were almost "frozen". In 2021, when the pandemic was at its most intense, the province's tourism only welcomed more than 1 million visitors, of which only a few thousand were international visitors. Many businesses faced a difficult choice: persevere through the storm or change to another business direction.

“Surrounded by difficulties, many tourism businesses are struggling to cope with the “wave” of the epidemic. But it is this difficult period that has tempered the will and tested the patience of the business community and the people.

Thanks to that, when the opportunity comes again, we have enough courage to bounce back strongly and renew ourselves and our products. Over the past 5 years, the Quang Tri tourism industry has also had positive solutions to attract tourists during the pandemic and after the pandemic," Director Tran Xuan Cuong shared. After a journey of "surpassing the waves", Quang Tri tourism in 2025 achieved a record number with an estimated 9.2 million visitors, including 376,000 international visitors.

Adventure tourism is the strength of Quang Tri tourism - Photo: Jungle Boss

From pandemic to natural disasters, the continuous changes have repeatedly tested the resilience of Quang Tri tourism industry. However, from the difficult times, the province's tourism has proven its strong recovery ability. The number of returning visitors is stable. A vibrant atmosphere exists in almost all tourist destinations. The appearance of accommodation and service infrastructure is changing rapidly, from high-end hotels to new resorts, from domestic to international travel systems, all developing synchronously and meeting the increasingly diverse needs of tourists.

From 2021 to 2025, Quang Tri tourism recorded 28.7 million visitors, including more than 927 thousand international visitors. This is an impressive number in the context of many markets still being cautious after the pandemic. This faster-than-expected recovery rate has put the province in the group of localities with outstanding tourism growth in the Central region. At the same time, it reflects the growing attraction of Quang Tri destination, where natural heritage and unique historical-cultural values converge.

Attractive meeting place

After a journey of overcoming difficulties, Quang Tri is clearly shaping its own identity on the tourism map. Journeys to explore majestic caves, experience communities in the mountains, eco-cultural tours, or historical destinations have created a distinct mark. The image of a friendly Quang Tri, rich in new experiences, is increasingly mentioned by international magazines and tourism organizations as an attractive destination in the region. This land is also an ideal filming location for many domestic and international film projects.

One of the outstanding successes is the planning and investment in infrastructure. The province has actively implemented integrated tourism planning into the Provincial Planning for the period 2021-2030, with a vision to 2050, considering tourism as one of the four pillars of economic development. A series of key infrastructure projects have been accelerated, such as: Coastal Road and Nhat Le Bridge 3, Passenger Terminal T2 - Dong Hoi Airport, Quang Tri Airport, North-South Expressways and the transport system connecting with Laos and Thailand. This is the "push" to expand space and increase the attraction of Quang Tri tourism.

Khe Sanh - an attractive natural destination in Quang Tri - Photo: Jungle Boss

Promotional and advertising activities are implemented synchronously and modernly. The province promotes communication on digital platforms, organizes many unique cultural and tourism events. International cooperation programs with France, Laos, Thailand and some European countries... have brought the image of Quang Tri closer to friends around the world. Digital transformation in tourism is considered a breakthrough step. The province has applied 3D technology, virtual reality VR to promote destinations such as Son Doong cave, Phong Nha cave, Chay river - Dark cave; developed a smart tourism information portal with many utilities, from looking up, booking services to reporting on the scene.

New space, new opportunities

On July 1, 2025, the two provinces of Quang Binh and Quang Tri merged into the new Quang Tri province, creating an important turning point in the local socio-economic development in general and tourism in particular. A new, open development space has been formed. With an area of nearly 12,700 km², a population of more than 1.86 million people, a coastline of more than 191 km, possessing the world natural heritage Phong Nha-Ke Bang National Park and a dense system of revolutionary historical relics, Quang Tri has all the conditions to become a large-scale tourist center of the Central region and the whole country.

According to the draft Political Report submitted to the Provincial Party Congress for the 2025-2030 term, tourism development continues to be identified as one of the five key tasks. The province aims to welcome 13-15 million visitors by 2030, contributing 10% of GRDP. Positioning the brand "Quang Tri tourism" not only domestically but also internationally, becoming an adventure tourism center of Asia.

From the potential, advantages of nature, culture, historical values, Quang Tri tourism industry aims to create a colorful tourism picture. The long and pristine beaches will be awakened by a series of high-end resort projects. The rivers will become new experiential tourism routes, associated with night activities to extend the length of stay.

The relic system of Quang Tri Ancient Citadel, Vinh Moc tunnels, and the two banks of Hien Luong-Ben Hai will continue to be exploited as symbolic destinations, imbued with historical and cultural values. Along with the products, the province aims to attract strategic corporations to form resort complexes, entertainment centers, and modern commercial centers, creating international competitiveness. Digital transformation is promoted to promote and manage intelligently, along with the commitment to develop green tourism, towards the goal of Net Zero.

The 2020-2025 period witnessed the resilience and outstanding efforts of Quang Tri tourism: From unprecedented difficulties due to the pandemic, the industry has strongly recovered, affirming its brand as an attractive, safe, and friendly destination.

Entering the 2025-2030 period, with a strategic vision, clear direction and unanimous determination from the government, businesses and people, Quang Tri tourism is ready for a new journey - a journey to reach international standards. Not only a key economic sector, tourism will become a symbol of integration, creativity and sustainable development, so that every tourist coming to Quang Tri will bring back the experience of "a journey - many values" and "come and love".

Dieu Huong

Source: https://baoquangtri.vn/du-lich/202510/du-lich-quang-tri-khat-vong-vuon-tam-quoc-te-c47541c/