Famtrip Program: Promoting cooperation and exploiting tourism potential at the Vietnam National Village for Ethnic Culture and Tourism

On October 4, at the Vietnam Ethnic Culture and Tourism Village (Dong Mo, Doai Phuong, Hanoi), the Department of Culture of Vietnam Ethnic Groups organized a Famtrip Program with the participation of more than 60 representatives of travel companies and tourism businesses. This is not only an activity to promote cultural tourism, but also an opportunity to take a deeper look at the potential, challenges and development direction of a unique destination - the "Common Home" of 54 Vietnamese ethnic groups.

The Famtrip program is organized to introduce the potential and tourism service programs of the Vietnam National Village for Ethnic Culture and Tourism to travel agencies. Build regular cooperative relationships with travel agencies, encourage the inclusion of the Vietnam National Village for Ethnic Culture and Tourism in tour programs and routes. At the same time, collect feedback from travel agencies to improve the quality of services and tourism programs. Increase the number of tourists to the Vietnam National Village for Ethnic Culture and Tourism in the last months of the year.

Director of the Department of Culture of Vietnamese Ethnic Groups Trinh Ngoc Chung speaks at the program

Unlike many other tourist destinations, the Vietnam National Village for Ethnic Culture and Tourism is not simply a complex of architectural representations, but also a lively space with the participation of daily activities of ethnic minorities from localities across the country. The architecture of stilt houses, communal houses, Khmer pagodas, Cham towers, along with dances, folk songs, folk games and culinary specialties have turned this place into a living cultural museum - where culture is authentically and vividly reproduced with visitors. This is a rare advantage that helps the Cultural Village become a unique educational - experiential - entertaining destination suitable for many subjects: from students, families to international visitors.

Speaking at the program, Director of the Department of Culture of Vietnam's Ethnic Groups Trinh Ngoc Chung expressed his joy at welcoming representatives of prestigious travel companies at today's Famtrip. At the same time, he emphasized that the Vietnam National Village for Ethnic Culture and Tourism is not only a cultural and historical destination but also a "Common Home" of 54 ethnic groups, a place to preserve and promote the precious traditional cultural values ​​of the nation.

Famtrip program scene

"We believe that, with its cultural diversity, rich landscapes and unique experiential activities, the Vietnam National Village for Ethnic Culture and Tourism will be a potential destination, bringing new and attractive tourism products to visitors. The Department of Culture of Vietnam's Ethnic Groups is committed to continuing to accompany and support travel agencies in building creative tour programs, effectively exploiting the potential of the Village, contributing to promoting the sustainable development of local and national tourism and hoping that this Famtrip program will open up opportunities for good and strong cooperation and together reap success in attracting tourists, especially in the last months of 2025" - said Mr. Trinh Ngoc Chung.

Representatives of travel agencies attending the Famtrip expressed their deep impression of the unique cultural space and untapped tourism potential at the Vietnam National Village for Ethnic Culture and Tourism. This event is an opportunity for travel agencies to have a close look at the services and products, thereby building unique tours suitable for many customer groups. Travel agencies believe that with the support from the Department of Culture of Vietnam's Ethnic Groups, they will together develop attractive programs, making the "Village" an unmissable destination on the Vietnam tourism map.

Famtrip group participates in experiencing a series of activities at the Vietnam National Village for Ethnic Culture and Tourism

During the experience journey, guests participated in a series of activities: Exploring the Thai and Gia Rai ethnic villages, Khmer pagodas, Cham towers... enjoying xoe dance, gongs, bamboo dancing, team building and cuisine at the foothill restaurant. Travel companies highly appreciated the richness, connectivity and uniqueness compared to many destinations around Hanoi. However, to turn the potential into a truly attractive tourism product for the market, the Vietnam National Village for Ethnic Culture and Tourism needs the support of tourism businesses. This Famtrip therefore plays an important "bridge" role, helping both sides better understand their needs, expectations, as well as the limitations that need to be improved.

Delegates take souvenir photos

In addition, towards the event of "Great Unity - Vietnamese Cultural Heritage" Week (November 18 - 23, 2025) and the opening of the Mountain Lake entertainment area, Famtrip is a golden opportunity to test new programs and services, ready to welcome visitors. With the companionship of Travel, the Vietnam National Village for Ethnic Culture and Tourism promises to make a breakthrough, becoming the leading cultural and experiential tourism center, spreading the image of Vietnam to the world../.

Source: https://bvhttdl.gov.vn/chuong-trinh-famtrip-thuc-day-hop-tac-khai-thac-tiem-nang-du-lich-tai-lang-van-hoa-du-lich-cac-dan-toc-viet-nam-20251004154114981.htm