Nearly 3 decades of creation: ROX Group leads the digital age with a beautiful living philosophy and green energy

Development associated with community goals

Every stage of a country’s development requires businesses with pioneering aspirations. In the flow of accompanying the nation in building a modern, sustainable economy , the founders of ROX Group consider prosperity not a destination but a journey of endless conquest.

It is the spirit of “Think big - do real - continuously contribute” that has helped ROX Group grow into a multi-industry investment group after nearly 3 decades. The urban & industrial park development ecosystem, services, and finance that the group has built are always closely linked to social and community goals.

Hundreds of modern urban areas with self-contained facilities and many creative community activities are contributing to raising living standards in 34 provinces and cities across the country.

*Creative community engagement activities bring joyful and connecting experiences to residents of ROX urban areas.*

14 industrial parks that create livelihoods are gradually transforming towards ESG standards.

3 solar projects help reduce emissions and contribute to national Net Zero target.

Smart hotel chains, shopping malls, modern office buildings bring modern living - working - entertainment experiences...

Every project that ROX Group invests in and develops carries the aspiration to create new standards, joining hands with the community to create a better life every day.

ROX Group leaders shared: “More than business success, ROX Group also wants to create beautiful - quality - luxurious values, contributing to building a new lifestyle and enjoyment standards for the community. We are committed to bringing high-class quality products and services along with creative social responsibility activities, creating positive changes for the community and society.”

ROX Group's persistent efforts have helped the group become a model for the next generation of pioneering businesses, honored in the "Top 40 Outstanding Enterprises" representing 40 years of innovation.

Pioneer in the digital age

To continue accompanying the nation in the digital age, ROX Group has been pioneering in building a business that operates with technology - manages with data - develops with culture.

*Digital transformation is the driving force for ROX to accelerate in the era of national growth.*

Over the years, the Group has proactively digitized the entire management ecosystem, from the Enterprise Resource Planning (ERP) platform, asset management (FM) system, AI chatbot to self-developed technology solutions. Through a comprehensive digital transformation strategy, ROX is building a smart management platform, applying data in all processes: from strategic planning, human resource management, finance to customer care.

Along with investing in technology, the Group also builds a digital corporate culture, where each member is encouraged to be creative, learn and adapt flexibly. In that way, the ROX team becomes the center of transformation, the “microprocessor” living in the Group’s modern operating system.

ROX Group is also gradually developing a smart ecosystem: from urban areas, industrial zones to services and energy. Each digital step is aimed at the goal of improving customer experience and creating beneficial values for the community and society.

Inspired by human values

Along with business activities and innovative strategies, ROX also always goes hand in hand with social responsibility activities.

Through the ROX Share community activities, the Group has implemented many meaningful initiatives such as: building and repairing schools in mountainous areas, awarding scholarships to poor students, building bridges, building solidarity houses, giving gifts to the poor, former youth volunteers, taking care of heroic Vietnamese mothers, supporting people in disaster areas, planting forests...

Inspired by the spirit of living beautifully in the Group, ROX staff are always enthusiastic to participate in humanitarian blood donation activities, participate in cooking free meals, clean up after storms and floods, clean up trash on rivers, collect old batteries to protect the environment...

*Every drop of blood given, a beautiful act is spread.*

In the coming time, ROX Group will also deeply integrate the priorities of the 17 United Nations Sustainable Development Goals (SDGs) into daily operations.

Not stopping at CSR, ROX considers inspiring beautiful living for the community as a long-term mission. Over the past year, the Group has accompanied the Hanoi Symphony Orchestra and Hoan Kiem Theater in an effort to bring classical music closer to the Vietnamese public. Most recently, members of the ROX Group ecosystem also accompanied the 2025 Mid-Autumn Festival in many urban areas nationwide.

*ROX Group also contributes to spreading inspiration for a beautiful life through emotional melodies.*

Being steadfast in the path of creating beneficial values and inspiring with sustainable contributions to the country's community has helped ROX Group be honored by the APEA 2025 award in the category of "Inspiring Brand" for the second consecutive year.

Entering a new stage of development, ROX Group still prioritizes investment in digital transformation and improving customer experience to affirm its leading position in the fields of Urban and Industrial Development, Services and Finance. The desire to reach international standards will further motivate the Group to conquer new heights and spread Vietnamese values to the world .

Source: https://daibieunhandan.vn/gan-3-thap-ky-kien-tao-rox-group-dan-dau-ky-nguyen-so-bang-triet-ly-song-dep-va-nang-luong-xanh-10390171.html