GPBank launches new brand identity and GP.DigiPlus application

(Dan Tri) - GPBank has just announced its new brand identity and launched the digital banking platform GP.DigiPlus, marking an important step in the comprehensive restructuring process under the strategic accompaniment of its parent bank VPBank.

The State Bank of Vietnam (SBV) has just approved the name change of Global Petroleum Commercial Bank to Generation of Prosperity Sole Member Limited Commercial Bank, abbreviated as GPBank.

On this occasion, GPBank launched a new brand identity, with the philosophy "For a prosperous era", the brand manifesto has a strong connection with the message "For a Prosperous Vietnam" of the parent bank VPBank , while expressing the aspiration to accompany customers on the journey to create a sustainable future.

Ms. Pham Thi Nhung - Chairwoman of the Board of Directors of Prosperity Era Commercial Bank - spoke at the event (Photo: GPBank).

The new branding system uses the main orange tone, combined with a modern gradient effect, symbolizing positive energy and new vitality.

The logo is inspired by "prosperous shoots", combining the spirit of sustainable growth with the "V" line associated with VPBank, representing the connection of vision, strategy, and inheritance of the values ​​of the parent bank leading in technology to create a strong, breakthrough transformation for GPBank in the transformation journey.

The rebranding event also demonstrates GPBank's strong commitment to transforming and shaping a modern business and operating model with a long-term focus on becoming Vietnam's leading bank in the SME segment, providing innovative and comprehensive digital solutions.

GPBank's new brand logo has a dominant orange tone (Photo: GPBank).

"We aim to build GPBank into a modern bank, with technology as the pillar, customers as the center, and people as the driving force. The companionship of VPBank provides a solid foundation for GPBank to maximize its potential in the new period.

The new brand identity is not only a change in image, but also a milestone marking the beginning of GPBank's long-term development journey," said Mr. Nguyen Huy Phach, General Director of GPBank.

Representatives of the Credit Institution Supervision and Management Department, VPBank and GPBank leaders at the ceremony to announce GPBank's new brand identity (Photo: GPBank).

As an important member of the differentiated VPBank extended ecosystem with more than 30 million customers and the companionship of strategic partner SMBC, along with support from the parent bank in terms of human resources, finance, technology and administration, GPBank is transforming strongly with a fast and comprehensive restructuring speed.

By the end of June, GPBank recorded a 20% growth in mobilization, and a 3% increase in organic credit compared to the beginning of the year. After many difficult years, in June as well as in the second quarter of 2025, GPBank began to make a profit . The bank's board of directors assessed that the profit plan of 500 billion VND this year is feasible.

"We want to turn GPBank into a modern, prestigious bank in the market, with a clear, separate mission and vision," shared GPBank's General Director.

Strong step forward in digital transformation with GP.DigiPlus

With the mission of bringing seamless, transparent, personalized financial experiences, applying technology to popularize banking services to all customer groups, improving customer experience and operational efficiency, contributing to promoting sustainable growth for the economy , GPBank's core strategy is to develop a comprehensive banking model, using technology as the foundation to connect individual and corporate customers in the same ecosystem.

This determination was realized with the digital banking platform GP.DigiPlus, launched at the same time as the change in brand identity and also marked the beginning of the journey of transforming operations and service models.

The GP DigiPlus application interface is designed as a multi-functional financial center (Photo: GPBank).

GP.DigiPlus is designed as a multi-functional financial center, allowing customers to experience a full range of banking services in just a few steps, from payment transactions, savings, to business management and flexible credit products.

In the first phase, GP.DigiPlus focuses on re-engineering the customer journey, from approach, consultation to approval, on a new generation technology platform. All processes are digitized, helping SME customers access capital and financial services faster, while minimizing operating costs and shortening processing times.

GPBank aims that by the end of 2025, digital transaction customers will account for the majority, affirming its strategy of transforming into a comprehensive digital bank.

In the next phase, the bank will continue to upgrade GP.DigiPlus with new features such as a loyalty points program, virtual assistant, integrated fintech solutions and open banking, bringing a richer and more convenient financial ecosystem to users.

The launch of the new brand identity with GP.DigiPlus is a clear demonstration of the determination to shape a new development path, gradually affirming GPBank's position in the Vietnamese banking system and opening a prosperous era as the message that the bank pursues.

Source: https://dantri.com.vn/kinh-doanh/gpbank-ra-mat-nhan-dien-thuong-hieu-moi-va-ung-dung-gpdigiplus-20251008160407201.htm