Previously, after being produced, documentaries would be broadcast first on television, then on other platforms. However, from the film Crossing the Waves (37 episodes long), TFS proactively proposed and implemented a new method of distribution. Accordingly, the crew selected a number of outstanding episodes to be shown in theaters, combining exchanges with the film crew and historical witnesses. This is considered a new experimental step, because for a long time, documentaries were mainly shown on television, at film weeks, anniversary film sessions, etc.
It is worth noting that TFS's innovation does not stop at adding a distribution channel, but opens up opportunities for direct interaction between films and audiences. According to Mr. Pham Viet Phuoc, Director of TFS Film Studio, it is time for filmmakers to proactively approach and find audiences. This is important, because this new distribution method allows for multi-dimensional feedback from viewers, something that is difficult to do with the traditional broadcasting model.
Especially, in the current trend of technology development, not only with a movie, any content must meet the very high audience requirements. From the test screening of some episodes of the movie Crossing the Waves in theaters and receiving many positive and negative feedbacks, the crew has drawn many valuable lessons from choosing the topic, storytelling, film rhythm...
Obviously, combining multiple distribution channels from theaters, digital platforms to television not only helps increase accessibility, but also creates a wider social impact for works that are often considered "picky viewers".
However, as commented by director Pham Viet Phuoc himself, innovation in distribution methods is necessary, but for documentaries to truly attract the public, the core still lies in the content. The subject matter must touch the pulse of contemporary life, closely linked to social issues that are of public concern. At that time, the inherent advantages of documentary films, along with flexible transmission and approach methods, will help this genre further maximize its influence.
Source: https://www.sggp.org.vn/huong-di-moi-cho-phim-tai-lieu-post812492.html
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