Hoi An's night economy is waiting to be "lit up"

Hoi An is planned in a group of destinations nationwide that are prioritized to promote the night-time economy . Photo: QT

In the list of key tasks of Quang Nam to implement Resolution 82 dated May 18, 2023 of the Government, there is the construction of a night-time economic model suitable to the advantages and conditions of the locality, combined with the development of diversified tourism products in the period 2023 - 2025.

In May 2024, the Provincial People's Committee assigned the People's Committee of Hoi An City to preside over and coordinate with relevant agencies and units to research and learn from the orientations, policies and experiences of night-time economic development of countries such as Australia, Thailand and domestic localities to develop and pilot the Night-time Economic Project/Model suitable to local advantages and conditions.

In the Project on developing the night-time economy in Vietnam approved by the Government since 2020, there is a pilot program to extend the time for organizing night-time service activities to 6 a.m. the next morning at some tourist spots and areas in some major cities/tourist centers, including Hoi An.

However, up to now, Hoi An is still struggling to promote the night economy to increase economic value as well as destination value.

It is necessary to promote the night economy in Hoi An soon to increase economic value and destination value. Photo: QT

According to Mr. Nguyen Van Son - Chairman of Hoi An City People's Committee, Hoi An currently has a pilot plan to develop a "night street" on Nguyen Phuc Chu Street (Minh An Ward) and a night economic commercial area in Tan Thinh - Tan My (Cam An Ward), but the assigned authorities have not yet submitted a specific plan.

“Hoi An is very active in promoting the development of the night economy, but the current procedures are facing many difficulties. For example, the Tan Thinh - Tan My night economic zone project has to wait a long time for the authorities to announce specific information to put it on the list of calling for investment and is waiting for many other procedures to be completed before the project can be completed,” said Mr. Son.

Statistics show that in Hoi An, the average number of guests staying is only over 2.1 days and nights/guest, while the room occupancy rate has only fluctuated around 50% in recent years. Even in the first 6 months of 2024, the total number of domestic guests staying in Hoi An only reached 36% of the yearly plan, the average number of domestic guests staying in Hoi An is also very low (only 1.4 days and nights/guest).

Post-COVID-19, some provinces and cities with strengths across the country are having a clear breakthrough in tourism revenue. This is partly due to the efforts of localities to promote the night-time economy.

Meanwhile, although Quang Nam tourism has also had good growth with the number of international visitors always ranking among the top in the country, tourism revenue is still quite far behind the top 10.

Developing the night-time economy has become a common trend. If we do not quickly promote and catch up, it will be difficult for Quang Nam to reach the leading tourism localities nationwide, not to mention the possibility that the gap will widen further.

Source: https://baoquangnam.vn/kinh-te-dem-hoi-an-cho-ngay-duoc-thap-sang-3139265.html