Messi immediately returned to the heat from Son Heung-min, the brand race was very tense.

According to coach Mascherano, Messi has been called back to play in the match between Inter Miami and LA Galaxy at 6:30 a.m. on August 17, while new star Son Heung-min is creating a storm and competing for many records of the famous Argentine player.

Son Heung-min's jersey causes a stir, Messi and LeBron James have to admit defeat

According to Los Angeles FC co-chairman and general manager John Thorrington, Son Heung-min's jerseys are now the best-selling sports merchandise item, more than anyone else in the world, in any sport, surpassing big names like Messi, Ronaldo (football) or LeBron James and Steph Curry, who are the most famous professional basketball players in the US today.

Son Heung-min quickly created great attraction in the US, surpassing even famous player Messi

Photo: Reuters

Also in a recent interview with talkSPORT (UK), Mr. John Thorrington revealed that Son Heung-min's immediate commercial impact has caused ticket prices to skyrocket for upcoming matches of Los Angeles FC.

Including the matches against San Diego FC and San Jose Earthquakes on August 31 and September 14, respectively, which were promoted early by these teams. In particular, ticket prices skyrocketed from 300 USD (about 7.8 million VND) to 1,500 USD (about more than 39 million VND) within just one week. This is a 5-fold increase, equal to, if not to say superior, compared to the spike since Messi joined Inter Miami in July 2023.

Meanwhile, according to the US website Front Office Sports , if we calculate the total shirt sales since the club change between Son Heung-min and Messi, the Argentine star is still ranked above the Korean star who just joined.

But the speed of jerseys bearing the number 7 and Son Heung-min's name is selling faster, now surpassing the second place of all time in MLS (American professional soccer league), only behind Messi. At this speed, and with the huge fan base from the Korean community in the US still not cooling down, Son Heung-min is expected to soon surpass Messi's jersey sales record.

Messi will return to action when Inter Miami meets LA Galaxy at 6:30 a.m. on August 17.

Photo: Reuters

"Remember, this is only Son Heung-min's second week at Los Angeles FC. Obviously, with the speed at which the jerseys are being sold, it is the fastest compared to any other sports athlete in the world today," Mr. John Thorrington emphasized.

Son Heung-min is preparing to have an official and full match from the start with Los Angeles FC against New England Revolution at Gillette Stadium with a capacity of nearly 65,000 people at 6:30 on August 17. At the same time, famous player Messi also promises to have a return match after injury when Inter Miami meets LA Galaxy, both in the MLS tournament.

American football fans are eagerly awaiting these matches, through which they can compare the appeal between Messi and Son Heung-min, who are making huge changes to football here, as well as between them becoming the focus of television attention and commercial partnerships.

The MLS is really heating up with huge interest from many places around the world, including South Korea, where fans have long considered Son Heung-min their idol, according to journalist Han June of Football-Asian.com .

Source: https://thanhnien.vn/messi-lap-tuc-tro-lai-truoc-suc-nong-tu-son-heung-min-rat-cang-cuoc-dua-thuong-hieu-185250816105647237.htm